Why Can’t PR Do Digital?
Why aren’t PR firms offering digital marketing services to their clients? On Sunday, David Anderson from Off Madison Ave and I presented this roundtable at the PRSA Counselor’s Academy conference in Palm Desert. The title is: Revenue.com: Launching Digital Marketing Services to Grow Retainers. Note we only had ~30 minutes, so this isn’t as comprehensive […]
Customized Internet Marketing Training for Agencies
Convince & Convert launches new training program series to help agencies improve their digital capabilities Addressing the needs of ad agencies and PR firms to improve their digital marketing competency, Convince & Convert is now providing a series of customizable, in-person training programs. We are offering 5 intensive, all-day sessions to train ad agencies and […]
7 Critical Questions When Outsourcing SEO
Many agencies without full service digital marketing departments choose to outsource any SEO work to a specialist. While I believe that the present focus on good content makes SEO easier, not harder for traditional agencies (especially PR) to handle in-house, many will continue outsourcing this critical service (or at least until I launch a “How […]
The Truth About Publicis Buying Performics
In a sign that major advertising agencies are continuing to recognize the long-term profitability of search marketing, Publicis Groupe bought Performics from Google today. One of the largest search marketing agencies, Performics will join Digitas and other Publicis entities as part of VivaKi Nerve Center (no, I am not making this up) the new strategic […]
UPDATE: GoDaddy and the .Me Domain Disaster
UPDATE: Well, the .me registration was a complete and utter fiasco. Speaking from personal experience, and reporting from Mashable (soon to be joined by a lot of other reporting, I predict) – this was one of the worst examples of customer experience in my 15 years online. It took one full hour to check out. […]
Flash Now Readable by Search – Usability Experts Panic
After a LONG waite, Adobe announced this week that Flash files are soon to be readable by search engines. This removes a major impediment to using Flash for Web sites, as previously all files created in Flash were essentially invisible to Google, Yahoo! and the rest. So, we now have the classic good news/bad news […]
Black Magic: What You Need to Know About the Dark Art of Search Engine Marketing
Thirty six percent of site visits come from a search engine or other Web link, according to Web measurement firm Web Side Story. Betting 36% of your site traffic on the outcome of an ongoing epic duel between geeks who work for search engine companies and the geeks who try to outsmart them seems akin […]