How Rich Answers Provide a New Approach to SEO
Google’s new approach to search results means big things for your SEO. Here’s how to leverage Rich Answers to jump ahead in search rankings.
5-Day Game Plan for Improving Your Local SEO
Do local rankings for your small business need a serious boost? This 5-day game plan will triple your impressions in less than a week.
How Important are Keywords in 2015?
Keywords no longer dictate a stellar search ranking, but keyword optimization isn’t dead and gone—it might just need a fresh approach.
7 Steps for Performing Your Next SEO Audit
SEO audits don’t have to be difficult. This master list of tips and tools can help you keep your site in tip-top shape.
How to Leverage the New Twitter Partnership with Google
The new partnership between Google and Twitter could mean big things for how we approach Twitter engagement.
Do Social Signals Drive SEO?
Do search engines use social signals to dictate search rankings? This post explores whether social sharing has anything to do with getting on the first page of Google, and why it matters.
5 Ways to Find Keywords That Deliver Superior Web Marketing Results
Everyone knows that building organic traffic to a website starts with having great content. But the topics that have the best chance of attracting the most prospects often aren’t the most obvious ones. The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers […]
3 Ways to Transform Your Blog Into a SEO Machine
When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Why? Because we didn’t send out invitations or put any effort into getting guests to show up. While this may be perfectly fine for a family event […]
4 Ways Mobile Impacts SEO
Internet marketers are always looking for ways to leverage search engines, and search engines are always looking for ways to make search fair. This means that the dynamics of search are constantly changing. This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile […]
Improve Your Click-Through Rate with Rich Snippets
More often than not, we have a very specific end result in mind when using search engines. After entering a keyword or phrase, a multitude of results are presented for us and we are then left to choose which looks the most relevant to what we were after in the first place. Of course, you […]
7 SEO Principles Bloggers Must Remember
Writing solid content is only one piece of the puzzle when it comes to marketing a successful blog. It’s important to advantage of search engines by building link equity, flattening your blog, and using other SEO tactics to make sure your content is getting the attention it deserves. These seven SEO tips can play a […]
Social Frosting, Google Plus, and SEO – a Conversation
This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training, social media strategy and social media policy governance. His new book “Social Marketing to the Business Customer” with Paul Gillin about B2B social media marketing is available now. Social media and content strategist and President of Convince and […]
Why Google Has the Hammer To Make Businesses Use Google Plus
Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. I won’t break down all the features and how-tos and what-ifs, as other folks are better at that, including Jason Falls and Chris Brogan. My initial, abbreviated take is that Google’s new social […]
5 Search and Social Trends for 2011
Recently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see […]
Co-op SEO and the Future of Websites
Guest post by Jason Kintzler, the Founder and CEO of PitchEngine, where people go to get the word out. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release […]
Use Online Listening for Competitive Research
Guest post by Mike Corak (@mikecorak) who oversees strategic planning, Web development, and marketing services for Tempe, Arizona integrated agency Off Madison Ave. Are your customers telling you everything you need to know to improve the bottom line? Conducting primary market research and audience research, and purchasing secondary studies are fundamental ways communicators inform and […]