What Small Businesses Need to Kickstart a Programmatic Ad Strategy
Small businesses enjoy more access than ever before to customer data. Here’s how SMBs can apply that data to their programmatic ad strategy.
5-Day Game Plan for Improving Your Local SEO
Do local rankings for your small business need a serious boost? This 5-day game plan will triple your impressions in less than a week.
How to Leverage Celebrity Influencers for Small Business
Celebrity influencer marketing isn’t just for high-profile, billion-dollar companies. Small businesses can get a piece of the action, too.
How Small Businesses Can Use Visual Content and Increase Conversions
What do big companies have that small businesses don’t? Maybe they have more resources or online followers, or maybe they have more budget to spend on advertising and site design. However, none of this should deter you. Using visual content effectively online is all about knowing how to do it right.
Why Facebook Should Stop Judging Content Quality
TechCrunch put an article out on August 23, 2013 reporting that Facebook will soon begin to punish “LOLCats-style memes” in the Facebook newsfeed. Facebook believes memes are low quality, but did not explain why, and I completely disagree. This post is entirely my opinion. Facebook Shouldn’t Be Judging Content Quality This action is a huge […]
14 Ways New Facebook Betrays Small Business
Do you have your copy of Youtility: Why Smart Marketing is About Help not Hype? Visit Amazon or Barnes & Noble to get your copy now! I get it. The IPO is coming, and even though Facebook is the largest seller of online advertising, it has massively under-monetized its inventory due to the relative paucity […]