Why Zappos Wants to Create a New Holiday
A new social campaign from Zappos aims to turn Leap Day into an official holiday and nation-wide opportunity to improve our quality of life.
What You Didn’t Know About Snapchat’s Power for Social Good
With Snapchat’s audience on the rise, it’s time for non-profits to get on board and leverage the platform’s potential for social good.
Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters
It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. In an incredibly creative cause marketing meets social media advocacy campaign, Honda is working to bring people together in support of saving drive-in theaters across the country. If […]
Using Vine to Do the Least You Can Do
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Project (RED) attempting to set a world record for the most Vine videos created for a cause in a single day. Also a noteworthy episode of The Baer Facts, because it was the first show since Salesforce.com agreed to purchase […]
Are Social Causes a One Click Pony?
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality, currently being debated by the United States Supreme Court. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes […]
Social Media Case Study: Walmart’s Fight Hunger Contest
Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. You can’t always see it and many don’t talk about it, but hunger is a daily, global struggle. […]