Will New Video Ads and Internal Agency Finally Propel Twitter Forward?
Twitter has at least three big problems. Now, they are rolling out new video ads, and an in-house agency to help big brands. Will these moves help?
How to Create Effective LinkedIn Ads for Business
LinkedIn’s reach and reputation make it an ideal place to connect with your audience through targeted ads. Use these tips to craft effective LinkedIn ads.
Are You Wasting Money on Twitter Ads?
Paid ads have an undeniable effect on Twitter marketing. Here’s how to ensure you’re getting your money’s worth.
Why you are unsure how to advertise on Twitter
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
15 New Facebook Advertising Statistics
15 new Facebook advertising statistics and what they mean, from Jay Baer’s interpretation of the latest Facebook advertising report.
Study: Social Media is Not a Trusted Media Source for PR Pros
In partnership with PR News, Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Here are three interesting highlights from the study, which expose exactly how PR pros are using social media.
Why YouTube Pre-Roll Ads Rock & How To Take Advantage of Them
How powerful is video marketing? Consider these five statistics: Video Advertising Trends: Video was the fastest growing form of ad format in 2012. (source: Insivia) Communication Effectiveness: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (source: Insivia) Buying Decision: 52 percent of […]
Don’t Buy Your Programmatic Audience, Build It
The funnel is dead. Don’t be sad, it had a good, long life and now it will retire to a nice farm where it will live with the CueCat, the three-martini lunch, and other advertising ideas that are past their prime. But, chances are, if you were a direct-response marketer, you probably shut your office […]
Twitter Tailored Audiences: When Does It Make Sense?
If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. Using a technique called cookie-mapping, ad partners anonymously transfer a segment […]
Facebook Unveils the Most Powerful Ads of All Time
If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head. Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted advertising the marketing world has ever seen. It’s a no-brainer that Facebook […]