What Do You Think of the New Design for Convince and Convert
As the “original” Convince & Convert team member (I’ve been working with Jay on C&C since 2009), I have a unique look into the evolution of this company – one that started with a single political-science-major-turned-social-media-expert and has grown into an 8-person virtual powerhouse. In the beginning, Jay was blogging at least 4 times a […]
Content Marketing for Professional Services: Does It Cannibalize Your Business?
Jay Baer and Joe Pulizzi follow up their packed SXSW presentation with this post on how consulting companies can grow their business with content marketing.
Clowns, Charlatans, and Social Media Name Calling
There’s a lot of name-calling in social media right now, including Gary Vaynerchuk asserting that “99.5% of social media experts are clowns.” True, there are people out there (including many “name brand” social media consultants) that don’t have a lot of business expertise. This often results in companies getting too enthusiastic about social media per […]
Attacking the Social Media Lynch Mob
Can we put down the pitchforks? For most of the past year, there’s been a barrage of blog posts bemoaning the social media gold rush, and the number of self-proclaimed experts that seem to propagate like pink eye in a kindergarten class. In fact, there was much hand-wringing a couple weeks ago when Mashable breathlessly […]