Social Media Case Study: Walmart’s Fight Hunger Contest
Guest post by @Lisa Loeffler, Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. You can’t always see it and many don’t talk about it, but hunger is a daily, global struggle. […]
Danny Brown – The Twitter 20 Interview on Social Media Authenticity
Social media is a means to an end, it’s not the end. That’s the philosophy of Danny Brown, the Scotland-born social media and PR consultant living in Canada. His blog, http://www.dannybrown.me is a must-read, full of timely, practical advice for marketers looking to successfully incorporate social media into the communications mix. Danny is one of […]
Beth Kanter – The Twitter 20 Interview on Social Media and Social Change
Beth Kanter is perhaps the best-known, most-respected voice in the world on the subject of using technology in a non-profit setting. A consultant to non-profits since 1993, her blog is consistently ranked as one of the best in marketing – and for good reason. It’s full of the kind of practical, tangible, viable advice that […]