Coach Admires The View From Above
With the temperatures increasing, Coach is asking its customers to take a minute and admire the view from above – of their shoes, of course! Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s […]
Taco Bell Puts a Ring On It
First, it was a custom speedo for a high school student that prompted people to think outside the buns. Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. Three weeks ago, the above snap shot of a custom gold ring bearing the […]
Dos Equis Resolves A “Cinco De Lemma” With Integrated Dos De Mayo Campaign
Even the Dos Equis spokesman, the Most Interesting Man in the World, has the occasional “Cinco de Lemma.” When faced with the prospect of a Sunday Cinco de Mayo, the Most Interesting Man didn’t get upset or flustered – he simply decided to arrive fashionably early and extend the celebration throughout the weekend. Mark your […]
Bon Appétit Magazine Tastes Envelope Glue In Preparation for Tax Day
File this one under, “oh no they didn’t!” In preparation for the dreaded Tax Day, several intrepid Bon Appétit reporters took one for the team by taste testing and ranking the best and worst envelope glue. And yes – there’s proof. Just check the @bonappetitmag Instagram account. In a sea of crave-inducing food photos, this […]
The Chicago Tribune Pays Tribute to Boston Marathon Tragedy
On Monday, April 15, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. As the city turned to social media sites for information and to check in on friends, brands were faced with an important decision – what to do. While many companies posted heartfelt responses on their social […]
Smirnoff: Every Pairing Is Perfect
Facebook estimates that 2.7 million people changed their profile photos to a red and white equal sign in support of gay marriage. While many brands showcased their support, Smirnoff stood out in a sea and red and white with a simple, yet meaningful Facebook post: Featuring a mix of martini and cocktail pairings and the […]
JetBlue Proves That April is No Fool
Ah, April Fools’ Day. April 1st is a day where not much is as it seems and a good ‘gotcha’ is the ultimate reward. While there were many good brand generated April Fools’ jokes, JetBlue stood out for its unique and rewarding approach to the holiday. Proclaiming that, “April’s No Fool,” JetBlue gave back to […]
General Electric Pours A Refreshing Glass of Science on Vine
When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine. An important message from this video is to leverage the milliseconds to your advantage. How many times did the recorder have to touch and lift their finger off of their smartphone […]
Land Rover USA Gets Ferocious
Editor’s Note: This post is part of a series that highlights interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. This post is a reminder that brands should be a little more ferocious in their content strategy. If you focus on capturing stunning, yet […]
The Dreaded Plaque Talk Sparks Facebook Engagement
Editor’s Note: This post is part of a series of weekly posts that highlight interesting examples of brands using imagery to their content marketing advantage. Read on for this week’s example and analysis from Jessica Gioglio. Have you had the plaque talk with your kids yet? Though not the type of content one expects to see […]