How to Choose the Right Content Marketing Software
Rather than viewing marketing software as a vast array of point solutions, step back for a broader look at their role in your strategy.
How to Recruit the Content Marketing Dream Team
A truly great staff is made up of different types of people, placed in the positions they’re best at. Building your content marketing team is no different; you must select the best combination of players with different core strengths. For example, your content marketing team will need a big-picture strategist, a writer to create content, and […]
4 Customer Service Lessons from the Biggest Brands on Twitter
As we learned a few months ago in a recent release of The Social Habit (a social media research project that Jay is working on with Tom Webster, Mark Schaefer, and Jason Falls), customers have high expectations of brands using social to address customer service issue. In fact, 42% of customers expect a response time of […]