7 Ways to Lighten Up Your Marketing and Generate Conversation
As the importance of great content grows, so too will the experimentation with fun marketing for B2B companies. Here are seven ways to add humor and get results with your content marketing.
4 Ways This Big Brand Blew It on Twitter
In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device. #OneUp http://t.co/1jK10NdLSf pic.twitter.com/0e2kVAH70I […]
Is Your Marketing a Wolf in Sheep’s Clothing?
Last week, I wrote that social media stunts can do more harm than good, because they set an expectation among the masses that they will also be treated with extraordinary kindness. But they won’t, because highly individualized “wow” moments aren’t typically scalable. (Note: not everyone agreed with me on that, which is terrific. I don’t […]