Why This Weird and Wonderful Global Influencer Campaign Works
For its latest campaign, Lenovo created influencer partnerships with global YouTube stars to produce weird and wonderful video content.
5 Things Companies Do That Ruin Storytelling Success
Too often, organizations get in the way of their own storytelling success. Here are five of the most common—and avoidable—mistakes.
How to Tell an Effective Story with Content
Too often as content marketers, we lose touch with the big picture, of our “why.” It’s time to change the story.
Why Every Organization Needs a Story Strategy
Storytelling isn’t just for startups, small businesses, or mom and pop shops. Every company needs a storytelling strategy to grow a loyal customer base. Learn the fundamental types of stories and start developing your own today.
How a High-End Brand Uses Cinemagraphs and Storytelling
Luxury fashion brand Stuart Weitzman’s latest campaign pairs cinemagraphs and sequential storytelling to target customers on social media.
How to Be a Storyteller
Good stories are how we convince preoccupied consumers we’re worth their time. These five steps will get you started with storytelling.
How to Build Creativity and Self-Expression with Your Community
Converse is celebrating the 100th anniversary of its most iconic shoe with a powerful campaign that puts community at its center.
How to Use Brand Storylines to Spark Social Media Engagement
Any company can post on social media, and most do. To stand out your company has to go further. Brand Storylines shift the customer experience and plant the seeds of a relationship, because they start with a conversation.
The Best Video Content About the Greatest Feeling on Earth
You need to identify your underlying message. What are you trying to say? Brands need to stop talking about themselves and start telling a story.
Huggies Case Study: How to Elicit Natural Storytelling for Maximum Impact
You’re not marketing your brand, rather, an experience with your brand. An intrinsic piece of great marketing is honing in on the value of acquiring and creating authentic content and fostering a genuine love of one’s brand.
How to Create Content That Sells
If you’re asking prospects to change what they’ve always done for a new way of doing things, you’re going to need to convince them before you can convert them. Does your content marketing program have this kind of content in it – or are you too shy to sell?
Data Geek or Storyteller? Today’s CMO Must Excel at Both
No one can deny that data is enlightening. Its signals tell us who our audiences are, where to find them, and how they’re influenced. But does it trump storytelling? Today’s CMO requires a healthy mix of analytics experience and creativity to be successful.
Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup
Google is now leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the World Cup. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.
Who Cares What Chris Brogan is Drinking?
You know who Chris Brogan is, right? Skip the following paragraph. What?!? You don’t know the name? Chris is the publisher of Owner Magazine, CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. […]
Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling
According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “Coca-Cola Journey,” as a highly visual, sharable digital magazine. Featuring content themed around pop culture, social media, brand history, marketing campaigns, recipes, career advice, and more the website is a […]
Volkswagen UK Caters to Dog Lovers with New #woofwagen Campaign
Following the trend of integrating social media with traditional ads, Volkswagen UK has introduced a new advertising campaign targeted at dog lovers. The campaign, which premiered during the UK’s X Factor on October 19, leverages a variety of cute dogs to showcase the company’s breadth of vehicles. While clever and engaging as an advertisement alone, […]