Is This the Year of Emotion for the Brand Bowl?
After the Super Bowl, the NFL themselves noted that this year’s ads were surprisingly devoid of “crude jokes” or “sexual innuendo,” and also noted that “uncomfortable scenes were missing.” In what many advertisers have liberally renamed the Brand Bowl, marketers showed a softer side with a more deft touch in their megawatt-exposure spots. Even GoDaddy, the venerated […]
Oreo “Cremes” the Big Game
Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity. Cookie or Creme? It all started on January 31, when Oreo teased on Instagram, “Are […]
Do The Work – Introducing the Social Pros Podcast
My new podcast debuts this week. It’s called Social Pros – Real People Doing Real Work in Social Media. I’ve done a little podcasting in the past, and quite a few interviews here on Convince & Convert, and I’m thrilled to be adding Social Pros to the array of high quality content we create every […]
Klout, the Super Bowl, and Our Addiction to Shooting the Messenger
Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee, Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. I do not […]