How Mophie Saved the Day at SXSW
With the help of a team of St. Bernard dogs and some smart social media, mophie hatched a plan to rescue dying smartphones at SXSW.
The Savvy Marketer’s Guide to Surviving SXSW
SXSW Interactive, the ultimate digital event of the year, kicks off this weekend in Austin, Texas. Each year the festival has grown by leaps and bounds, and it’s easy to get overwhelmed. No matter how many times you’ve been to the jungle called SXSW, these tips from the Convince & Convert team will help you climb to the top of the food chain.
How Gap Activated Its SXSW Presence
As the 2013 official SXSW t-shirt sponsor, Gap took to its social media channels to activate a series of free-spirited fashion and music themed content and events in Austin, San Francisco, Los Angeles and New York. From launching the brand’s official Tumblr site, to curating personalized content across Pinterest, Instagram and Vine, companies and brands […]
Content Marketing for Professional Services: Does It Cannibalize Your Business?
Jay Baer and Joe Pulizzi follow up their packed SXSW presentation with this post on how consulting companies can grow their business with content marketing.
Blinded by the White: Social Media and Diversity
Over the past couple weeks, two events got me thinking. At South by Southwest in Austin, I was at several events attended by the “social media mafia” – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al. There are of course many excellent […]
Please Help Me Support Make-A-Wish Foundation
I need your help please. For every vote you cast for the keynote at South by Southwest featuring me and Amber Naslund, we’ll donate $1 of our book advance to Make-A-Wish Foundation®. Go to http://panelpicker.sxsw.com/ If you don’t have an account, please make one. It will take just a few seconds Click the link that […]
13 Observations From South by Southwest (SXSW)
As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre. There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. […]
Interactive SXSW Business Card
In honor of South by Southwest, home of ironic T-shirts, and cool business cards, I had a special edition of my Convince & Convert cards made. Why should business cards just sit there? Why can’t they serve a higher purpose? In this case, that purpose is to open bottles. Ideally, you won’t associate Convince & […]