5 Brands Who Rocked the Social Media Red Carpet During the Oscars
Social media was abuzz this weekend as millions tuned into the Oscars. A few brands in particular stood out on the social media red carpet.
37 Brands, One Big Game Ad: Newcastle Crowdfunds Their Super Bowl Ad
Newcastle made good on their promise of a crowdfunded, 37-brand Super Bowl spot. How did they do with the final result? You be the judge.
Newcastle Is Crowdfunding Their Super Bowl Ad
Newcastle’s innovative use of crowdfunding could mean 30 brands will share Super Bowl air time… and its notoriously high cost.
McAfee Hires Tribal DDB: The Tip of the Digital Agency Iceberg
AdWeek announced today that security software maker McAfee has hired Tribal DDB as their agency of record. In addition to digital marketing, the assignment includes TV, print, and outdoor. Note that Tribal DDB is the excellent digital marketing sister of DDB. These guys know their stuff. I’ve met a few Tribal DDB folks via my […]
How Google Plans to Control TV Advertising and Crush Agencies
AdWeek ran an interesting story a few days ago about Google’s foray into television advertising. As I’ve been saying for years, Google’s ultimate plan is to be the middle-man for all advertising, everywhere. There are clearly inefficiencies in the buying and selling of traditional media. It requires multiple phone calls and emails and spread sheets. […]