3 Types of Social Media Quotes and Why They All Suck
Want the laziest possible way to build an audience in social media? Rely on quotes and quote graphics, says Jay Baer.
No, Your Brand Isn’t Too Big for Thought Leadership
Thought leadership, with help from strategic content marketing, can help businesses of any size solidify brand trust, longevity, and awareness.
How to Back Up Your Marketing Facts in a World of Fake News
Back up your marketing facts, build credibility, forge new influencer relationships, and create more authoritative content with these strategies.
6 Reasons I Blew Up My Email Newsletter and Started Over
A behind-the-scenes look at why Jay Baer and the Convince & Convert team overhauled their email strategy, embracing video and humanization in all-new ways.
What Does It Really Take to Become Known?
Can anyone become known, or does success require a mysterious “it” factor? Learn what well-known leaders from around the world have to say.
3 Simple Tactics for Using Twitter as a Traction Channel
Start growing your Twitter audience and building your thought leadership with these three simple hacks.
20 Qualities All ‘Monsters’ of Influence Possess
What makes an influential brand or thought leader? This infographic reveals 20 qualities you’ll find in any masterful influencer.
How to Create a Watertight White Paper in 9 Steps
Follow these rules to create high-value, polished white papers that will build your thought leadership and brand awareness.
12 Big Ideas Changing the Face of Marketing
These twelve ideas from marketing’s foremost thought leaders are changing the face of the industry.
3 Ways Your Experience Can Help You Sell Your Services
Got a particular area of expertise, or years of experience in a certain industry? Spread the wealth by sharing and monetizing that wisdom.
How to Dig Deep for Richer Content
Surface-level content is only the tip of the iceberg. Dig deep into your company culture for smarter, richer content inspiration.
Embrace Mistakes to Become a Better Social Media Pro
April’s Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they’ve studied law, theology, film & TV, mechanical engineering, and performing arts. Their responsibilities span from leading a social media team of over 150 to designing yo-yos. They each have a piece of advice for us: embrace mistakes, set goals, listen, and interact.
Don’t Tell Me I’m Wasting My Time
Guest post by Marjorie Clayman, resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. I know that it is impossible to please everyone in any scenario, but most especially in the online world. Because of that, I most of the time let snide remarks roll off me like water off a […]
4 Steps to Drive Sales with a Social FAQ
One of the key benefits of social media that’s not talked about nearly enough is its ability to mitigate doubt and confusion among fence-sitters. Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? To be […]
Is Social Media Too Big For Its Britches?
Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. Louis, I was delighted to join Sarah Evans, Jason Falls, Amber Naslund, and Zena Weist on the closing panel discussion. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very […]
Get More Bait in the Water
How can you catch more fish? By using more poles. If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas. The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, […]