Are You Wasting Money on Twitter Ads?
Paid ads have an undeniable effect on Twitter marketing. Here’s how to ensure you’re getting your money’s worth.
Why you are unsure how to advertise on Twitter
Interest in Twitter among social media marketers remains high. But increase in paid Twitter advertising is much lower. New research shows why it’s hard to advertise on Twitter.
Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new, direct response program.Twitter has displayed “cards” for quite some time. They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s (read more about Lowe’s excellent new Youtility marketing […]
Will Geo-Targeting Jump Start Twitter Advertising
Guest post from Matt Krautstrunk, an expert on VOIP phone systems based in San Diego. He writes extensively at Resource Nation. When it comes to small business advertising, social holds seemingly endless opportunity. Small business owners are not only experimenting with social advertising, but they are investing in social even more so than other, more […]
Is Twitter Advertising a Threat to PPC?
Guest post by Shannon Suetos, an expert writer on phone systems based in San Diego, California. She writes extensively at Resource Nation. Back in February of 1998, Jeffrey Brewer of Goto.com first presented the concept of pay-per-click advertising (PPC) at the TED conference. Google started implementing search engine ads in December of 1999, and by […]