How to Engage Your Customers in Creating User-Generated Content

As a content marketer, your greatest asset is an enthusiastic customer. Don’t miss these three key opportunities for user-generated content.
A Marketer’s Guide to User-Generated Content Rights and Ownership

As consumers become more savvy of content rights and ownership, brands must be more attentive to how user-generated content is used.
Why Your Brand Should Create Less Content

Is your brand dominating the conversation? It may be time to amplify your customers’ voices for a change with user-generated content.
A Politician Shows Us How To Do Local Social Right

I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media (tweet this). It’s nice to have a new example of this principle in practice. Justin Johnson is a candidate for City Council in Phoenix. He […]