How to Build Stronger Bonds With Your Community
Don’t mistake customer satisfaction for customer loyalty. Meaningful bonds can turn one-time customers into lifelong community members.
Jim Beam Invites Fans to Help Craft Bourbon History in New “Single Barrel, Single Statement” Contest
Ever wished you could have a special, one-of-a-kind bourbon bottle with your name and a personalized message? Thanks to Jim Beam, you may just get that chance. To commemorate the launch of Jim Beam® Single Barrel, the first-ever single barrel offering, the company is inviting U.S. fans to take part in the craft-making process with the “Single Barrel, Single Statement” Contest.
Four Key Strategies to Reclaim a Branded Social Experience
As Facebook reach declines and social networks constantly evolve, it’s time for brands to reclaim their audiences by turning their own digital properties into hubs of social activity. Here are a few tips to help you create a custom social experience on your brand’s site.
Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos
The Amsterdam Airport has embarked on a new kind of social media content which features beautiful user-generated images from Instagram users all over the world. Find out how this creative campaign is driving engagement and increasing tourism.
Coca-Cola Promotes Friendly Competition Among Fans With #CokeGames Contest
Launched on February 9, the #CokeGames are being hosted on Facebook and Instagram across four unique 24-hour entry periods, during which a gold ($100 gift card), silver ($80 gift card) and bronze ($60 gift card) are up for grabs. With the first challenge, Speed Sipping, Coca-Cola calls out, “Speed skating is fun, but Speed Sipping […]
Coach Admires The View From Above
With the temperatures increasing, Coach is asking its customers to take a minute and admire the view from above – of their shoes, of course! Using the #coachfromabove hashtag, fans are asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s […]