How Breaking the Fourth Wall Sparks Great Storytelling
Great storytelling dissolves the boundary between brand and customer. Here’s how to create great story moments by breaking the fourth wall.
How Repurposing Content Can Take Your Content Strategy from Good to Great
Running low on fresh content ideas to promote your brand? Consider letting your fans do the talking by repurposing customer content.
How to Engage Your Customers in Creating User-Generated Content
As a content marketer, your greatest asset is an enthusiastic customer. Don’t miss these three key opportunities for user-generated content.
Why Cheetos Is Crowdsourcing Its Latest Campaign
A new contest from Cheetos encourages fans to submit photos of their quirkiest-looking Cheetos chips for the chance to win serious prizes.
Why Heathrow Wants to Hear Your Best Airport Story
For its 70th birthday, Heathrow Airport asked travelers to share their best Heathrow stories and surprised their favorites with gifts.
How Snapchat Geofilters Spark Personalized Customer Storytelling
A new campaign from the Starwood Hotels loyalty program encourages personalized customer storytelling with branded Snapchat geofilters.
5 Content Marketing Trends to Put You Ahead of the Pack
These five emerging content marketing trends can help give an edge to your content strategy.
Why User-Generated Video Content Ups Your Credibility
User-generated video content provides your brand valuable exposure and an opportunity to boost credibility—all from an impartial source.
A Marketer’s Guide to User-Generated Content Rights and Ownership
As consumers become more savvy of content rights and ownership, brands must be more attentive to how user-generated content is used.
5 Ways to Influence Shoppers on Valentine’s Day
Capturing attention without being disruptive is the key to marketing for Valentine’s Day. These five strategies put authenticity first.
Why Your Brand Should Create Less Content
Is your brand dominating the conversation? It may be time to amplify your customers’ voices for a change with user-generated content.
6 Influencer Marketing Strategies to Boost End-of-Year Sales
As the year comes to a close, it’s the perfect time for marketers to celebrate, reward, and co-create with your top influencers.
How One Company Is Re-Imagining Corporate Website Design
Nescafé just did what no other global brand has done before: abandon their corporate website for an ultra-visual, highly shareable Tumblr.
How to Create Interactive Content That Engages Your Customers
Don’t let your content fall into the “passive trap.” Interactive content will give your audience an experience they can’t get anywhere else.
How to Adapt Your Brand for Instagram
Instagram is a natural home for visually-oriented brands, but how can other industries get in on the action? Capital One has figured it out.
How Humanity Drives Customer Experience
Smart companies rarely act like companies. Instead, they operate as real people, united by a common cause under the umbrella and auspices of the collective. An amazing case study from Jay Baer shows this principle in action.