5 Ways to Keep Your Content Playful and Fun
Humor can breathe life into your video marketing, at little cost to your team. Here are five ways to brainstorm fun and playful content.
YouTube marketing strategy a top priority for social media marketers
Finally, video is getting HOT among social media marketers. 66% of social media marketers plan to increase their Youtube marketing in the near future, according to the 2015 Social Media Marketing Industry Report, released by Social Media Examiner. 66% of social media marketers plan to increase their Youtube marketing in the near future Twitter and […]
3 Rules for Better Video Marketing
Don’t overlook the potential power of video. Ramp up your video marketing with a balance of strategy, integration, and measurement.
Better YouTube Marketing in 5 Steps
Successful video marketing isn’t just about camera choice and top-notch editing. Quality video content needs the right formula of execution.
Can’t Miss Campaign: Your Year with Nike+
Nike may be no stranger to celebrating milestones, but “Your Year With Nike” speaks volumes to the value of strategically using data to reward and inspire your community.
Indiana University Athletics Bring Fan’s Twitter Stories to Life
What does Hoosier Nation mean to you? Indiana University Athletics posed this question in a tweet over the summer to its passionate fans, curious to see how they would respond. The result was an engaging fan-driven video that captures the hearts and minds of many Hoosier loyalists.
8 New B2B Video Content Marketing Trends
The “play” button is the most compelling action on the web, but creating great video content isn’t easy. These words of advice from some of the most prominent thought leaders in video marketing can help guide your strategy and point you toward high engagement (and ultimately sales) from your customers.
3 Tips to Reach Generation Z on YouTube
Few marketers would use the term “child’s play” to describe traditional marketing techniques. Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer. But with Generation Z — consumers born after 1990 — making up 25.9 percent of the population and contributing $44 billion to the […]
6 Steps To Transform your B2B Marketing Program
B2B marketers have turned to video to complement their traditional channels, but they haven’t had the same resources and opportunities as B2C marketers. As a result, many of them continue to struggle to see the return on investment they’re seeking. Here are six areas of focus to transform your B2B video marketing program.
#TBT: Three Can’t-Miss Video Campaigns From Summer 2014
Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season.
5 Tips to Turbocharge Conversions on YouTube
With over 55% of the US market share, YouTube is the largest online video platform in the country. It is also the 2nd largest search engine in the world. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared […]
5 Ways Companies Are Using Instagram’s New Hyperlapse App
This week, Instagram unveiled its newest project Hyperlapse, an app designed to capture high-quality time lapse videos in an easy to use format. Wondering how you can tap into Hyperlapse? Check out five examples of how it’s currently being used as a social media storytelling tool.
3 Ways to Create Amazing Interactive Content
It’s time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. Today we explore the top 3 interactive techniques that will WOW your audience.
New Research: B2B Video Marketing on the Rise
New survey results show that video marketing in B2B organizations is growing. While obstacles within these organizations exist, companies are realizing potential return on investment is significant if they can overcome initial hurdles in building a storytelling culture.
How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness
In 2012, Fifth Third established a first-of-its-kind relationship with NextJob, an online and one-on-one job coaching service, to help those in need. The team expanded the program even further, by harnessing the power of social media to help individual job seekers get back to work with our Retweet to Reemploy initiative. The results were astounding.
4 Proven Ways to Maximize the Value of Your Video Marketing
Great videos distinguish you from competitors because this memorable medium opens people’s hearts. Unlike a white paper or eBook, video assets make people feel. Use these four tactics to maximize your video marketing strategy.