3 Simple Ways to Increase YouTube Subscribers
A healthy YouTube subscriber count requires smart targeting, technical know-how, and a bit of influence from the pros.
5 Ways to Keep Your Content Playful and Fun
Humor can breathe life into your video marketing, at little cost to your team. Here are five ways to brainstorm fun and playful content.
How to Incorporate Key Performance Indicators Into Your Video Marketing
Recently, we discussed ways to use a call-to-action with videos, but there is one more step to a CTA: measuring its effectiveness. When measuring the success of your video, there are a variety of key performance indicators (KPI) to pay close attention to. A key performance indicator is a tool you use to measure and decide the relative success of your […]
4 Rules for a Video to Go Viral
Not too long ago, I was approached by a company who explained to me that they were looking to have a viral video produced. It didn’t take long to realize that the ideas the company had for the video were far from being the roots to a successful video. As he sat there and explained his […]
The No Hype Guide To Video Marketing on YouTube
Let’s get one thing straight, if you want to use video as a way to market your business, you’re going to have to learn about production. This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended […]