How to Be a Storyteller

How to Be a Storyteller

Good stories are how we convince preoccupied consumers we’re worth their time. These five steps will get you started with storytelling.

A Systematic 3D Approach to Brainstorming New Content Topics

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Inevitably, you probably find yourself in a creative rut from time to time. When you find yourself at a loss for content ideas, step back and look at your topic from different perspectives. Chuck Frey describes his “3D” approach to tap back into writing about the industry, profession, or niche within which you work.

The Keys To Writing Compelling, Creative Content

The Keys To Writing Compelling, Creative Content

Using intrigue to drive traffic to your post is one method of encouraging visitors. But, having the ability to write catchy titles is not going to help you grow the responsive audience you need. Here are four ways to create compelling content that will cause your target audience to take action.

9 Tips to Perfectly Pitch Your Guest Blog Post

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Editors work hard to offer useful content on a daily basis, but end up spending a lot of their time weeding their way through guest blog pitches that don’t quite hit the mark. Try these nine tactics to impress your favorite blog’s editor and get your work published today.

The Content Marketer’s Guide to Writing a Book

Does the very idea of writing a book scare you? It sure freaked me out the first time someone hired me to write one for them. Sure, I had plenty of professional writing and content marketing experience. But writing a book is a horse of a different color. A book represents an experience like no […]