Youtility – The digital Marketing Strategy for the Age of Information Overload
What is Youtility About? Youtility is not about social media, it’s about marketing. Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks, and attention. This is on top of all the legacy advertising that envelops us like a straitjacket. There are only two ways for companies to break […]
Winning the Marketing Battle Between Help and Hype
In almost every presentation I work up, there is one line that invariably finds its way onto a slide: “Adding value through the timely publishing of useful content is the best way to generate goodwill in the communities you operate in.” A blogger who I really respect a lot, Jay Baer, has just published a […]
Today Is The Day For Useful Marketing
Tomorrow is the official launch of my new book, Youtility. It’s all about why helping beats selling, and how to use truly useful information to win loyalty from your customers. I’ve been working on the book, and the book marketing, for many months. Thank you so much to all of you who have supported the […]
Smart Marketing is about Help not Hype
Can I please get your help making my new book a smash hit when it releases next month? Please watch this… Through speaking engagements and such, I’ve sold a lot of copies of Youtility, and we’re headed toward the best-seller lists. But I could use a hand from you to make sure it does even […]
Which Company is Most Useful to You?
Youtility is marketing so useful, people would pay for it (tweet this) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. In this hyper-competitive era, you don’t break through the clutter by shouting the loudest, you get noticed […]