Tourism Marketing on Instagram: 2018 Research

Increase travel bookings and visitors with an awesome Instagram strategy.

Our latest research reveals how.

instagram for tourism marketingGet instant access to our 19-page report, “Tourism Marketing on Instagram: How States Are Amping Up Their Marketing in 2018 and Beyond,” and you’ll find out:

  • How all 50 U.S. state tourism associations are using Instagram to help boost awareness, visitors, and bookings
  • The four characteristics of the best performing posts for states
  • The two critical keys to successful execution on Instagram
  • Three ways states are successfully leveraging user-generated content to increase visitors (and how you can too)
  • The seven most common elements of successful Instagram posts
  • How frequently the most successful state tourism accounts post

Plus, you’ll get access to over 150 statistics and charts to help improve your Instagram strategy and exceed your 2019 marketing goals.

With the help of Crowdriff and data collected through Rival IQ, Convince & Convert research analysts reviewed the Instagram feeds of all 50 U.S. states (plus Washington, D.C.), run by their state tourism offices.

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Convince & Convert is an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing strategies for the world’s most interesting organizations. We use a framework of four success pathways to show brands how to methodically optimize digital marketing programs to make them remarkable. Let us show you how to double your digital.


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