Google’s Popularity is Costing You Money
Paid search management vendor Covario said today that PPC spending was up 52% in Q1 2008 versus 2007. 52% is a big leap for an already red-hot digital marketing tactic. But perhaps more interesting was the finding that Google took in 85% of the paid search spend in the first quarter. (No wonder Yahoo! rushed […]
What’s Your Word Worth? Measuring Word of Mouth Online
Fascinating article in BrandWeek today about putting a value on word of mouth marketing. BzzAgent, a word of mouth marketing agency (how’s that for a good gig if you can get it), says they figure an online conversation about a brand is worth 50 cents. It’s admirable that somebody is trying to put a value […]
Google’s Ad Planner Will Demystify Internet Media Buying
Lots of hand wringing this week as Google launched their new Ad Planner, an online site comparison tool that utilizes data from Google members (pretty much the whole world) to categorize and evaluate Web sites. This comes on the heels of Quantcast’s unveiling of their free Media Planner tool, which offers similar functionality. Until now, […]
Head of Giant Media Agency Totally Misses the Point of the Web
Media Daily News reporting from the Advertising Research Foundation conference in NYC says that Lee Doyle, CEO of Mediaedge:cia (who bill themselves as the world’s first global media planners) believes “low-interest” advertisers aren’t embracing the Web. Why? Lee says it’s because consumers don’t use the Web to research paper towels or household goods…. Wow. So […]
Are you spending enough on digital marketing?
GroupM (the holding company for all of the WPP media agencies), issued a new report saying that share of spend on digital and interactive media has increased from 8% in 2005 to 14% this year. They project the total to increase to 16% next year as new digital marketing tactics like mobile and behavioral targeting […]
Why Social Media Isn’t Marketing At All
What’s the worst thing about social media? The name “social media.” It’s incredibly vague, and that lack of definition has enabled “social media” to become a watered-down, catch-all term with different meanings for each person – like “recreational drugs” and “process improvement.” The Characteristics of Social Media: Duration: Ongoing Target: Current and previous customers Goal: […]