5 Reputation Management Lessons from Prince, Dell and Beyond
Difficulties arise. Mistakes happen. Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced. But […]
6 Takeaways From 23 Years as a Consultant
This is an interview I did for my friend Debra Ellis for her blog series Lessons Learned and Learning. I write a lot about the importance of humanization here at C&C, so in an effort to follow my own advice, I repost the interview here, hoping you’ll learn something about me you didn’t know. ——————– […]
Nobody Said Social Media Should Be Simple
Simple isn’t all it’s cracked up to be. Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Your employees and customers aren’t making TV ads on the weekend. Nor are they making their own magazine ads for fun […]
Social Media Events Calendar and Advice Guide
The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. It’s a tougher question than it seems because […]
Content Curation – 5 Ways to Succeed…Eventually
Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word. Many among the Twitterati have built their followings in large part […]
Is Technology Ruining Online Community
Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. But the big miss in many cases is social media staffing. It’s difficult to recall the age of not-so-long-ago when we didn’t even have websites, much […]
Social Media Optimization 3 Steps to Tweeting with a Purpose
Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost. The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is […]
Conversion Optimization School is in Session
Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. I know this first-hand, as my former company was a leader in conversion optimization in the early […]
Accelerate the Convergence of Social, Search, and Content
This is my video interview with Arnie Kuenn about his excellent new book Accelerate. It’s a playbook for integrating your social media, search, and content marketing. I wrote the forward for the book. Video production, editing, titling by my friends at Candidio. If you need your raw video footage tidied up good, fast, reasonably priced, […]
Formstack Makes AB Testing Idiot-Proof, Even for Me
AB testing has historically been a bit confusing and mystical, like Professor Snape combined with an Excel spreadsheet. But now, almost anyone can get involved in AB testing of landing pages, thanks to a new version of Formstack. (read on and you can win a free account, and everyone reading Convince & Convert gets a […]
Build Backlinks – 14 Easy Ways
Subscribe to Convince & Convert ON, the most relevant email in digital marketing. In each week’s email, Jay will recap what happened in digital, what trends are important for marketers to watch, plus some fun surprises that you’ll just have to sign up to see! You pick the categories, we deliver the content. The best content […]
5 Reasons Social Media Measurement is Making You Lie to Yourself
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Was it a surprise last week when Presidential wannabe Newt Gingrich was (allegedly) busted for having 1.3 million followers on Twitter, most of which were bots […]
Don’t Be a Content Marketing Grinch
This is the first of what I hope will be a regular series of Webinines: short Webinars of 9 minutes or fewer. Because it’s seemingly 150 degrees throughout most of the country, I went with a cool weather holiday theme on this one. Your Content Should Be Centralized and Decentralized The default state for most […]
The 3 Keys to Social Influence
This is an interview I did with Klout for their Klout Stars series, where they ask “influencers” about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President. I moved out of that industry into digital […]
Perception, Happiness, and Getting Anything You Want
I’ve read a lot of books. But I’ve perhaps never been personally impacted as much as I was reading Derek Sivers‘ new book Anything You Want. Part of Seth Godin’s Domino Project that’s rewiring the publishing industry from the inside-out, Anything You Want is a concise (one hour read) and motivational account of Derek’s experiences […]