YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Social Media Crisis 15  |  Add Yours

5 Reputation Management Lessons from Prince, Dell and Beyond

Difficulties arise. Mistakes happen. Reputations become tarnished — this is the way of the world, particularly when an error occurs after a company brand achieves a leadership position or a human being becomes famous. As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced. But [...]

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personal branding 43  |  Add Yours

6 Takeaways From 23 Years as a Consultant

This is an interview I did for my friend Debra Ellis for her blog series Lessons Learned and Learning. I write a lot about the importance of humanization here at C&C, so in an effort to follow my own advice, I repost the interview here, hoping you’ll learn something about me you didn’t know. ——————– [...]

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Social Media Marketing 42  |  Add Yours

Nobody Said Social Media Should Be Simple

Simple isn’t all it’s cracked up to be. Social media is unique in that it is the only medium yet conceived where companies are playing in the exact same sandbox as we’re playing personally. Your employees and customers aren’t making TV ads on the weekend. Nor are they making their own magazine ads for fun [...]

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social media events 14  |  Add Yours

Social Media Events Calendar and Advice Guide

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. It’s a tougher question than it seems because [...]

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content curation 26  |  Add Yours

Content Curation – 5 Ways to Succeed…Eventually

Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word. Many among the Twitterati have built their followings in large part [...]

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Social Media Staffing and Operations 51  |  Add Yours

Is Technology Ruining Online Community

Online community and our lust for it is at its apex. Companies of every size and description are pondering ways to engage with customers, and interact with their fans. But the big miss in many cases is social media staffing. It’s difficult to recall the age of not-so-long-ago when we didn’t even have websites, much [...]

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social media optimization 23  |  Add Yours

Social Media Optimization 3 Steps to Tweeting with a Purpose

Social media optimization gives you the ability to not waste bullets. Every tweet and status update has a cost associated with it. Perhaps not a direct financial cost, but a real, and at times considerable labor cost. The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is [...]

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conversion optimization 27  |  Add Yours

Conversion Optimization School is in Session

Ultimately, almost every website is about conversion rates. That blog design that you slaved over should eventually drive conversion rates where your prospects read, download, call or otherwise behave in a way that is beneficial to your company. I know this first-hand, as my former company was a leader in conversion optimization in the early [...]

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Content Marketing 9  |  Add Yours

Accelerate the Convergence of Social, Search, and Content

This is my video interview with Arnie Kuenn about his excellent new book Accelerate. It’s a playbook for integrating your social media, search, and content marketing. I wrote the forward for the book. Video production, editing, titling by my friends at Candidio. If you need your raw video footage tidied up good, fast, reasonably priced, [...]

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AB Testing 9  |  Add Yours

Formstack Makes AB Testing Idiot-Proof, Even for Me

AB testing has historically been a bit confusing and mystical, like Professor Snape combined with an Excel spreadsheet. But now, almost anyone can get involved in AB testing of landing pages, thanks to a new version of Formstack. (read on and you can win a free account, and everyone reading Convince & Convert gets a [...]

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