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Search Results for: advocates

Do Salespeople Make the Best Social Advocates?

John Jantsch, Founder of Duct Tape Marketing, joins the Social Pros Podcast this week to discuss how to get involved in the customer's journey earlier, navigating the tricky parts of managing a large sales force on social media, and his newest book Duct Tape Selling: Think Like a Marketer -- Sell Like a Superstar.

Are You Harnessing The Power of Brand Advocates?

It's quite possible that in 10 years, every marketing team will have an advocate marketer. That's because having an organized advocate marketing strategy and reward system in place gives marketers more control over word of mouth than they’ve ever had. Learn how to develop a brand advocate program that turns happy customers into word of mouth marketers.

Social Toaster vs Zuberance – 2 Ways to Activate Social Advocates

I understand why “influencer outreach” is popular. The opportunity to hitch your brand’s wagon to the plow of a new media celebrity (or demi-celebrity) and have them propagate your message seems like a no-brainer. But, we too often mistake audience for influence, and in the bright light of day these programs can be great at […]

Social Media Influencers versus Brand Advocates Infographic

Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to […]

4 Keys to Turning Negative Commenters Into Brand Advocates

Guest post by Chris Book, CEO and co-founder of ChatterPlug, a live customer engagement and analytics platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for […]

Mastering Social Media ROI: Steps to Empower Your Team

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand […]

The Economics of Fandom: How Brand Dedication Drives Revenue

I know, I know we’ve all made fun of fangirls in the past. But if there’s anything we’ve learned from the Swifties last year, it’s that they (we) are powerful. And we take some serious action. According to Pollstar, Taylor Swift’s Eras Tour grossed over $1 billion — $1,039,263,762 — making it the single highest-grossing […]

From Twitter to X: Lessons Learned from Twitter’s Bold Rebranding

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations, Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking […]

Unlocking the Power of Social Media: How 56% of Loyal Customers Are Born

Building a solid customer relationship is more important than ever with the surge in online interactions and consumer expectations. According to a study on brand loyalty, 62% of millennials are more likely to buy a product if the brand engages them on social media. Many businesses view social media as a way to put their […]

Influencer Marketing Campaign Tips from a Disney Marketing Alum

Not so long ago, influencer marketing was a “nice to have.” It was new, exciting, kind of confusing, and a bit of a wild, wild west. A shiny new, but still fringe, marketing tactic. You may have dabbled in working with creators if/when you had some leftover fiscal year funds. Perhaps you experimented with an […]

Building a Seamless Healthcare Customer Journey: Integrating Email and Marketing Automation

In today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences. The pressure on healthcare providers to meet these expectations is mounting, and traditional methods are no longer sufficient. If you’ve found yourself searching for ways to enhance the healthcare customer journey, you’re not alone. Integrating email and marketing […]

Top 5 Effective Marketing Trends for Higher Education with Examples

Forty-one percent of prospective U.S. college students feel unsure about enrolling in college. A 2022 Edge Research found that prospective students may have delayed enrolling because of psychological factors such as the fear of a “too stressful” college life, among other concerns. Higher ed marketing teams have to do more than just highlight their degree […]

Why You Need to Look Out for B2B YouTube Influencers in 2023

Fiverr, a freelance services marketplace, wanted to build a talent pool of creatives—writers, designers, video editors, and more—to help businesses find all these services in a single place. The company knew these creatives went to YouTube to hone their skills and pick up new ideas. So, Fiverr collaborated with YouTube influencers to build awareness for […]