The communications landscape has forever changed with the explosion of social and digital media. That explosion has meant that few communications plans are being developed without this sort of media factored into the program. We will save any editorial commentary on whether that change is good, and instead focus on the fact that these technologies […]
About Chuck Hemann
Chuck Hemann is currently the Group Director of Analytics for WCG, a full-service communications consultancy based in San Francisco, CA. He provides strategic counsel to consumer, health care and technology companies across a wide range of topics including digital analytics, media measurement, social media and crisis communications. He’s also the co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World due out in April 2013.