Podcasting is on fire, with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media. But even with all that growth, podcasting is still a niche media type seemingly destined to be a tertiary way to get entertained or […]
Twitter is in rocky waters and Facebook is making it worse by copying new Twitter features and starving Twitter of oxygen. How will it end, asks Jay Baer
David Horsager, business strategist and best-selling author of “The Trust Edge,” provides concrete steps to increase productivity and deepen relationships while maintaining peak creativity.
Karianne Stinson, a third-generation travel agent that has become the social voice for Priceline.com, shares her secret of successfully using Instagram to re-imagine Priceline’s relationship with their community while quadrupling their followers.
Every single social media practitioner, guru, wizard (or warlock) out there tells you that the key to success is listening. “We have two ears and one mouth for a reason” has been repeated so often it’s axiomatic. But what does listening really mean today? To tell someone to “listen” is […]
In the world of blogging for business, we have entered the arms race era. As I’ve talked about before, it’s not about blogs these days, it’s about blog posts. The day-to-day audience that reads a particular blog every day, fed to them by email and/or RSS, is fading away. Instead, […]
Jeffrey Hayzlett, global business celebrity and Chairman of C-Suite Network, joins the Social Pros Podcast to share his successful approach to corporate level social media community building and how cleaning bathrooms can lead to winning at social.
DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.
Brittany Metz, Community Manager for Blab, discusses the unexpected birthplace and evolution of a wildly successful social media platform that embraces unscripted public interactions with your community.
How companies are off-base with content marketing metrics, especially now that the overwhelming majority of content is not creating desired consumer behavior.
Scott Stratten, President of UnMarketing, joins the Social Pros Podcast this week to discuss the balance of quality and quantity in content marketing, as well as the ways he uses platforms like Twitter, Facebook, Periscope, and podcast channels to make his business work.
Content atomization is taking a strong content marketing platform or theme, and executing it in many, strategically sound ways. Jay Baer shares 49 ways you can atomize your content right now.
Kriti Kapoor, Global Director of Social Customer Care at HP Inc., joins the Social Pros Podcast to discuss the myriad ways customer service has had to adapt to social media, which platforms are best for solving which types of problems, and why it’s so important to embrace global social customer service.
Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. For the first time in my long career as a speaker, I used no slides whatsoever. I just talked about where content marketing is going, […]
Jo Boundy, Head of Digital and Entertainment, joins the Social Pros Podcast this week to discuss employee advocacy on social media and the shift toward lo-fi content quality as marketing is expected to be more authentic and human than ever before.