YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Digital Media 42  |  Add Yours

5 Reasons Why Digital Marketing Will Thrive in the Recession

From Dot Bomb to Dot Boom Let’s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% according to market researchers Veronis Suhler Stevenson. [...]

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Agency Promotion 6  |  Add Yours

The Social Networking Friendship Development Scale

It used to be that you actually met someone in person first, and then developed and nurtured that relationship into its natural culmination – helping them move. The Web and social networking has changed that, and now friendships are developed in a variety of digital forums, eventually moving offline and becoming three dimensional. Below are [...]

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Digital Media 17  |  Add Yours

A Conversation, Not a Monologue – Digital Marketing for Colleges

I just finished giving a speech at the western region meeting of the National Council for Marketing & Public Relations in Sedona, Arizona.  NCMPR is the association of community and technical college marketers. A really interesting group that needs to harness social media and work with prospective students on an individual, relevant, highly personal basis.  [...]

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Campaign Testing and Optimization 9  |  Add Yours
Agency Promotion 16  |  Add Yours

3 Reasons David Lee Roth is a Bad Internet Marketer

I am of a vintage that was shaped by Van Halen’s album (actually a cassette for me) 1984. With Jump, Panama, and Hot for Teacher (a video that joins “Hungry Like the Wolf” in my early teen pantheon), this was a truly epic record – highlighted by David Lee Roth’s bad boy caterwauling.    And [...]

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Campaign Testing and Optimization 10  |  Add Yours

Digital Agency Toolkit – Use CrazyEgg to Test Web Layouts

Do you need to know whether people on a Web page are clicking on the navigation, the logo, photos, or links in the text? Of course you do. And ideally, you should be tweaking your pages and testing often to maximize results. (that’s why we’re on version 3.2 of the Convince & Convert Web site [...]

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Digital Media 2  |  Add Yours

McAfee Hires Tribal DDB: The Tip of the Digital Agency Iceberg

AdWeek announced today that security software maker McAfee has hired Tribal DDB as their agency of record. In addition to digital marketing, the assignment includes TV, print, and outdoor.  Note that Tribal DDB is the excellent digital marketing sister of DDB. These guys know their stuff. I’ve met a few Tribal DDB folks via my [...]

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Digital Media 34  |  Add Yours

The 10 Strengths of the Agency of the Future

Web services giant Sapient recently fielded a national online digital marketing survey of more than 200 chief marketing officers (CMOs) and senior marketers responsible for managing digital budgets (among other things). Survey respondents were asked about the top qualities they sought in their advertising and marketing agencies in the coming year. Sapient’s Top 10 Wish [...]

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PR 2.0 66  |  Add Yours

The 7 Deadly Sins of Social Media

As part of my panel on social media at the Worldcom PR conference in Montreal recently (see post below), I created these “7 Deadly Sins of Social Media.” Are you willing to admit your sins in the comments? 1. Deafness Actively listening to what’s being said about your brand is at the core of social [...]

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Convince & Convert News 1  |  Add Yours

The Social Media Train: Catch It While You Can

Why, What, When & How to Implement Social Media Campaigns Just finished moderating a rousing panel discussion in Montreal at the Worldcom Americas conference. (Worldcom is the world’s largest collective of independent PR firms) Joined by Mike Corak from Off Madison Ave, Stefan Pollack from the Pollack PR Marketing Group, and Diego Biasi from Business [...]

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