Today Park interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer. Zain is also the author of the number one marketing and sales bestseller, “Brand Rituals”.
Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as our new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality.
On this week’s episode of the Business of Story podcast, your host, Park Howell interviews the Director of Philosophy for Patagonia, Vincent Stanley. With a remarkable track record of sustainable storytelling and environmental activism, Mr. Stanley has a wealth of information to share about folding story into marketing.