Social Media Strategy

The World’s First Instagram Hotel Gets Rave Reviews

1888 Hotel General

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), it’s not all that surprising that an entrepreneurial hotel chain would attempt to cater to people’s snap happy travel preferences. Case and point – the world’s first “Instagram Hotel.” Located in Sydney, Australia, the 1888 […]

Social Media Case Studies, Social Image of the Week

TouchDDown! Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast

DunkinReplay-ESPN_OnAirBillboard

Are you ready for some football? Earlier this week, Dunkin’ Donuts debuted the first ad on a professional broadcast created with Vine on ESPN’s Monday Night Countdown. Shown as a billboard ad during Monday Night Countdown, the visual was actually a Vine enacting the upcoming coin toss during Monday Night Football with Dunkin’ Donuts hot […]

Social Media Case Studies, Social Image of the Week

General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Hello Cereal 2

Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello,  Cereal Lovers” communities focus on General Mills’ […]