Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform. […]
About Jim Tobin
Jim Tobin is founder and president of Ignite Social Media, one of the world’s leading social media marketing agencies. In his new book, “Earn It. Don’t Buy It: The CMO’s Guide to Social Media Marketing in a Post-Facebook World,” Tobin explains how the social media landscape is changing.