YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com

About Marcus Sheridan

]Marcus Sheriden passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“Inbound and Content Marketing Made Easy”

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The Power of Information

They say we’re in the Information Age, and from the looks of it, they’re right. We live in a time of immediate answers. If you have a question, you get it, right then and there.

 And if you don’t get it, you keep looking, because that’s what you (and the rest of us) have now [...]

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The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“Inbound and Content Marketing Made Easy” ‘Transparency’ Ahh yes, one of the most over-used words, yet under-utilized actions, in our society today. News stations, despite their incessant [...]

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