To keep your social page’s comment section civil and welcoming, make sure your comment policy includes these five crucial rules.
The future of social community is omni-social, combining rented social community on Facebook and beyond with owned social community on your own site.
What do your customers really experience while passing through your sales cycle? Find out by creating a customer journey map.
Thought leadership, or people-powered marketing, isn’t just a PR strategy. It can also be a way to engage customers and grow your influence.
Surveys are a simple way to engage your audience and get direct feedback. These tips and tools can help you create a survey that stands out.
Don’t mistake customer satisfaction for customer loyalty. Meaningful bonds can turn one-time customers into lifelong community members.
Ambassador prowling is hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet. It might seem creepy at first, but finding great ambassadors for your brand is key to a successful influence marketing program.
The skills that community managers build in their roles engaging their audiences are paramount to a business development role. From brevity and versatility to audience awareness, business developers can learn a lot from community management.
There has been a ton of conversation around Facebook’s declining organic reach for businesses. I wrote about it recently in a very popular post on this blog. Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked […]
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In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device. #OneUp http://t.co/1jK10NdLSf pic.twitter.com/0e2kVAH70I […]
An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. The status update in question has been removed, but I grabbed some screen shots before admins realized they had no career […]