Mobile

7 Mobile Marketing Stats That Will Blow Your Mind

7 Mobile Marketing Stats That Will Blow Your Mind

Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from around the web, on topics you care about and need to be an expert in. Mobile marketing is the future. Any marketer, or marketing firm […]

Mobile

Don’t Let Thumbs Dominate Mobile Marketing

The Tyranny of Thumbs

I don’t mean to scare you or create undue cause for alarm, but there are enemies in our midst. Enemies that operate with such stealth that we fail to see the power they wield over the majority of our marketing efforts today. Enemies so cunning they have convinced us that they’re on our side–like Nationwide. […]

Digital Marketing, Mobile, Search Marketing Advice

4 Ways Mobile Impacts SEO

Page Speed Plays a Role

Internet marketers are always looking for ways to leverage search engines, and search engines are always looking for ways to make search fair. This means that the dynamics of search are constantly changing. This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile […]

Mobile

CheatSheet: 4 Mobile Ad Platforms That Work

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Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted […]

Mobile

Why Apps Fail and Other Mobile Marketing Truths

shorty guide to mobile marketing

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview.) Jay: Hey, everybody. It’s Jay Baer from Convince & Convert live today with my friend, a very special guest, Simon Salt, who is a digital strategist and the CEO of IncSlingers and the author of […]

Mobile

Voice Computing Puts the Words Back in Your Mouth

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Guest post by Tim Hayden, co-founder and CMO of 44Doors, a mobile SaaS and consulting firm based in Austin, Texas. As tens of thousands of technophiles rolled into Austin last week, many of them pondered the possibilities of voice search and interactive voice response. The week prior in New York, I had a number of […]

Mobile, Social Media Strategy

Why-Fi? Destroy Real-Time Social Media Obstacles

real-time social media

Although it’s expanded and morphed to become a catch-all term that means both everything and yet nothing, “social media” started with user-generated content, as sites like Yelp enabled consumers to weigh-in and sway collective opinion. And while Twitter and Facebook (in particular) have stolen the buzz scepter from those UGC pioneers, the importance of facilitating […]

Mobile

Does QR stand for Quasi-Ridiculous? (an analysis)

QR Code Crowne Plaza Hotels

I understand QR codes are the new “it” thing, the Taylor Lautner of calls-to-action. And indeed, given the increasing ubiquity of smart phones (41% in the U.S. according to new research by my client ExactTarget), many of your potential customers have the capacity to interact with your QR code. But whether they will or not […]

Mobile

When a Picture is Truly Worth 1,000 Words

when a picture is truly worth 1000 words

Guest post by Aaron Strout, head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. For anyone that doesn’t know what a location based service is, it’s an application or website […]

Content Marketing, Mobile

Using Location-based Services for Content Marketing

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Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But they are also potential sources of great content. When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube. But when you look […]

Mobile

An Easter Surprise, Using QR Codes for Instant Sampling

Which Wich

I’m a big fan of QR codes and similar technology. Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. In fact, we included 22 Microsoft Tags (similar to QR codes) in The […]

Digital Marketing, Guest Posts, Mobile, Social Media Case Studies, Social Media Measurement, Integrated Marketing and Media, Social Media ROI

Driving Sales with Relevancy and Utility

Help

Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. […]