YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
mobile 15  |  Add Yours

Using Location-based Services for Content Marketing

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. But they are also potential sources of great content. When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube. But when you look [...]

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mobile 28  |  Add Yours

An Easter Surprise, Using QR Codes for Instant Sampling

I’m a big fan of QR codes and similar technology. Maybe it’s my failing memory brought upon by encroaching middle age, but the ability to snap a photo of something rather than remember a URL is a big win in my estimation. In fact, we included 22 Microsoft Tags (similar to QR codes) in The [...]

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Campaign Testing and Optimization 19  |  Add Yours
Guest Posts 139  |  Add Yours

Driving Sales with Relevancy and Utility

Guest post by Jeff Molander, professor of digital marketing at Loyola University’s School of Business, public speaker and author of a forthcoming book aimed at improving digital marketing results. Find him at jeffmolander.com In this economy need is the new want. And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. [...]

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mobile 1,650  |  Add Yours

7 Surprising Statistics About Twitter in America

Ah Twitter, we thought we knew you. A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. Twitter [...]

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crowd sourcing 180  |  Add Yours

The Best Advice Has No Shelf Life

Who Influenced You? All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “How to Win Friends and Influence People.“ [...]

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mobile 433  |  Add Yours

Ignore Foursquare at Your Peril – An Analysis of Potential

Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?” The last time I heard that line of reasoning en mass was when [...]

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Guest Posts 28  |  Add Yours

Is It Curtains for the App Store?

Guest post by Bob Dennis, freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process. Also, $0.30 may not seem like much, but the fact that Apple is taking 30% of all app profits [...]

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