Social Media Case Studies

How to Easily Create Practical-Value Content to Add Value To Your Audience

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For many businesses, producing content the provides practical value is one of the easiest ways for your target market to perceive your brand as a thought leader in your industry. In fact, by creating content on practical value, you’re also pushing a psychological button on your target market to get them to share the content. Learn how several brands have implemented practical value content for their audiences.

Social Media Case Studies

Jim Beam Invites Fans to Help Craft Bourbon History in New “Single Barrel, Single Statement” Contest


Ever wished you could have a special, one-of-a-kind bourbon bottle with your name and a personalized message? Thanks to Jim Beam, you may just get that chance. To commemorate the launch of Jim Beam® Single Barrel, the first-ever single barrel offering, the company is inviting U.S. fans to take part in the craft-making process with the “Single Barrel, Single Statement” Contest.

Social Media Case Studies

Mean Tweets: The Dallas Cowboys Edition

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The Dallas Cowboys are taking a page from Jimmy Kimmel’s playbook by releasing their own version of the popular “Mean Tweets” skit. Originally introduced by Kimmel, the skit stars celebrities reading mean tweets aloud from fans. In the Dallas Cowboy’s rendition, it stars popular players like Tony Romo, Brandon Weeden, Dez Bryant, Jason Witten, and […]