Is the interconnected Web bringing us together, or making us all distracted voyeurs? Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes” in a dressing room…. Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments [...]
The More Things Change, The More Things Change
Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is [...]
Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services
I recently returned from my first-ever trip to beautiful Asheville, North Carolina. I was there speaking at the Counselor’s Academy PRSA annual conference. (Counselor’s Academy is the section of PRSA for owner’s of small and medium independent agencies). One of the highlights of my trip was conducting a breakout session with my good friend and [...]
Online Community With Purpose and a Plan
Lisa Beatty was at a cross-roads. This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted. So, Lisa Beatty build JaneNation.com, a new opinion, [...]
Information as Theater – The Power of Humanized Description
I am typing this on a US Airways flight from St. Louis to Phoenix, coming back from SocialFresh. I’ll probably fly 150 segments this year, which is a lot, but nowhere near Chris Brogan territory. Today, I’ve fortunately been upgraded to first class, which happens infrequently because I travel enough to make it exhausting, but [...]
The Key to Social Media Success is Just 2 Letters
I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned down. The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Instead, he reaches under the bar, and pulls out a Soundog [...]
Get Your Social Media Story Straight
This is the best ad I’ve seen in months. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo. Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 [...]
Does Your Facebook Page Have a Pulse?
Is your Facebook fan page dead or alive? Join me and 21 other speakers for Facebook Success Summit 2010, a Webinar series with everything you need to know about Facebook for business. Sessions start October 5. Go to http://bit.ly/facebooksuccess to save 50% for a limited time. It’s terrific that more and more companies are using [...]
Do You Know Your Customers Enough to be a Social Media Hit?
Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding [...]
Take Off the Social Media Blindfold
Among the many exceptionally interesting data snacks in the recent MarketingProfs’ State of Social Media report is one showing that businesses of all sizes and types are primarily using Facebook, Twitter, Linkedin, YouTube, and blogging. And while it’s on one hand a positive that we’re stating to see some norms and best practices emerge within [...]
