This year’s Cannes Grand Prix honored several campaigns with honest messaging and smart targeting intent on inspiring women.
More than ever, brands are defined by the customer experience they deliver at every touchpoint. JetBlue’s latest campaign answered the call.
“Surprise and delight” experiences can make a lasting, positive impact on your fans. These strategies can help make those moments happen.
Product launches are a great opportunity to show off your brand’s creativity. One French brand made a splash using the element of surprise.
Ever launched a clever campaign, only to watch it grow irrelevant over time? Consider taking a bite out of Snickers’ playbook.
In their latest initiative, TOMS isn’t asking for a purchase. The brand is calling on their social community to help launch a movement.
4 years after its conception, and the #EdBallsDay meme is still going strong. Here’s how UK brands leveraged the trend for fun and exposure.
Community managers have a tough job. Why not let them have a little fun? IKEA’s latest hilarious campaign tried it, with hilarious results.
Given that moms have the most spending power of any consumer vertical, brands everywhere are teaming up with mom bloggers.
Luxury fashion brand Stuart Weitzman’s latest campaign pairs cinemagraphs and sequential storytelling to target customers on social media.
A stunning new interactive infographic from The Washington Post allows readers total freedom to explore the content in their own way.
Ah, April Fools’ Day—when brands flex their creativity, all in the name of a good “gotcha.” These five brands managed to steal the show.
When the solar eclipse hit Europe last week, Oreo shone bright with a clever campaign that integrated print, social, and even billboards.
With the help of a team of St. Bernard dogs and some smart social media, mophie hatched a plan to rescue dying smartphones at SXSW.
Organic Valley departs from it’s usual approach to marketing in its hilarious and unexpected “Save the Bros” campaign.