The Chicken and the Egg Social Media Conundrum
- February 3rd, 2010 | Written By: Jay Baer
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There are many ways social media differs from traditional marketing. It’s approachable and human. It’s a two-way dialog, rather than unilateral declarations. It treats the customer as a teammate, rather than a target.
But there’s another big difference. In social media, the audience comes after the message, not before.
Remember that when you buy a print [...]
Tagged as: brian solis, content creation, facebook, social media, social media audience, Social Media Marketing, social reputation, twitter
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Should a Blog be Your Social Media Hub?
- January 26th, 2010 | Written By: Jay Baer
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The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.”
Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your customers [...]
Tagged as: blog, blog strategy, blogging, debbie weil, facebook, social media, social media hub, social media strategy, twitter
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Attacking the Social Media Lynch Mob
- January 18th, 2010 | Written By: Jay Baer
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Can we put down the pitchforks?
For most of the past year, there’s been a barrage of blog posts bemoaning the social media gold rush, and the number of self-proclaimed experts that seem to propagate like pink eye in a kindergarten class.
In fact, there was much hand-wringing a couple weeks ago when Mashable breathlessly announced that [...]
Tagged as: social media, social media consultants, social media consulting, Social Media Marketing, social media snake oil, social media strategy, social media tools
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Social Media Plus Sucking Equals Success
- January 13th, 2010 | Written By: Jay Baer
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Sometimes being wrong feels so right.
Truth and candor are in short supply these days. Perhaps it’s always been this way, but it sure seems like there’s an awful lot of politicians, celebrities, and athletes that have been unmasked as liars and losers.
Soon we’ll have someone taking steroids while cavorting with hookers and debating [...]
Tagged as: crowd sourcing, customer experience, domino's, Ford, pr2, public relations, social crm, social media, social media strategy, vitamin water
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Trey Pennington – The Twitter 20 Interview About Social Media and Humanity
- January 12th, 2010 | Written By: Jay Baer
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Dr. Trey Pennington has a full plate. He has an active consulting practice, a forthcoming book called “Spitball Marketing”, a blog, an online radio show (the must-listen “Social Media Professor“), and a Facebook page. He’s also founded several Social Media Clubs world-wide, and is active in a bunch of local and South Carolina organizations. (He’s [...]
Tagged as: humanization, social media, Social Media Marketing, Social Media Professor, social media ROI, Spitball Marketing, storytelling, Trey Pennington, twinterview, twitter, Twitter 20, twitter interview, twitterview
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Don’t Lose Your Social Media Joy
- January 10th, 2010 | Written By: Jay Baer
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Watching the mini-mites play hockey at today’s tournament in Durango, Colorado, it struck me that these kids play for the pure joy of it. They don’t care who wins, who scores goals, who gets to be goalie. They care about having fun, and what the post-game snack might be.
And as social media matures, I [...]
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Get More Bait in the Water
- December 30th, 2009 | Written By: Jay Baer
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How can you catch more fish? By using more poles.
If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas.
The old method of thought leadership was to create a white paper. A carefully crafted, highly edited, incredibly boring, 18-page tree [...]
Tagged as: atomized content, blogging, blogs, content strategy, podcasts, social media, social media content, Social Media Marketing, thought leadership
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How to Balance Your Personal and Professional Lives in Social Media
- December 29th, 2009 | Written By: Jay Baer
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Does social media make you more comfortable, or less comfortable? For me, it’s both.
As my friend Amber Naslund said when I interviewed her on Twitter, social media enables her to have friends that are not dictated by geography or circumstance. And to me, the ability to find people with whom you have a kinship, regardless [...]
Tagged as: personal brands, social connectivity, social graph, social media
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Crushing the Myth of B2B Social Media
- December 27th, 2009 | Written By: Jay Baer
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In nearly every speech or Webinar I conduct, someone in the audience asks “But all this social media stuff doesn’t apply to B2B right?”
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer [...]
Tagged as: B2B social media, marketingprofs, social media, social media research, social media strategy
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Trident Integrates Social Media with Print Ads
- December 22nd, 2009 | Written By: Jay Baer
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I promised you a couple weeks ago that in 2010 I would focus on social media integration and real business. Well, I’m starting a little early.
Trident has released a new gum called Trident layers, which appears to be some sort of neapolitan ice cream-type multi-flavor concoction. (Personally, I’m okay with my gum tasting like [...]
Tagged as: social media, social media case study, social media integration, trident, twitter
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