11 Whys I’m a Social Media Addict
- September 2nd, 2010 | Written By: Jay Baer
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Connectivity Social media brings me closer to people with whom I ordinarily would seldom interact. Family, friends, colleagues. As my co-author Amber Naslund put it once “with social media, my relationships aren’t bound by geography or circumstance.” Exactly. Humanity People always slam Twitter for people talking about “what they had for lunch” but the blending [...]
Tagged as: Convince and Convert, jay baer, social media, Social Media Marketing, social networking, the now revolution
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The 8 Wrong Questions PR Firms Are Asking About Social Media
- August 18th, 2010 | Written By: Jay Baer
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The enthusiasm about social media among public relations professionals is rampant, and encouraging. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are [...]
Tagged as: PR 2.0, PR firms, public relations, Social Media Marketing, social media metrics, social media operations, social media strategy
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R.I.P. 3 Ways Facebook is Killing Your Website
- August 3rd, 2010 | Written By: Jay Baer
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The game used to be relatively simple. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. Make your content at least semi-friendly for search engines. Bingo! A digital marketing success story. Not now. Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the [...]
Tagged as: amazon, brand communities, facebook, facebook fan pages, google, social commerce, social media strategy, social objects
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6 Degrees of Influence – The Value of Customer-to-Customer Connections
- July 22nd, 2010 | Written By: Yael Davidowitz-Neu
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Guest post by Yael Davidowitz-Neu, a Sales Strategy Analyst at Google responsible for analyzing consumer behavior, search trends and market dynamics. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. While many businesses are excited about opportunities to reach their customers on the social web, few [...]
Tagged as: brand communities, customer engagement, Leukemia and Lymphoma Society, Lion Brand, social media case studies, social media metrics, social media strategy, Yael Davidowitz-Neu, Yelp
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3 Ways Infomercials Can Inspire Your Social Media
- June 24th, 2010 | Written By: Jay Baer
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I know, I know. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. What was the attraction? I’ve realized it’s THE TRUTH. That’s something sorely missing from a lot of traditional advertising, [...]
Tagged as: authenticity, humanization, infomercials, social media, Social Media Marketing, social media strategy, Video
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