Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting

13 Observations From South by Southwest (SXSW)

As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.
There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, [...]

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7 Reasons Not to Put All Your Eggs in the Twitter Basket

Are you too Twitter-obsessed in your social media approach?
Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather [...]

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Are You Taking Social Media Shortcuts?

Are you treating social media like a checklist?
A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.
And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth [...]

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4 Reasons the Social Business Evolution Starts Now

Is today the day we start thinking about social media as part of an integrated program?
My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication [...]

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Do You Know Your Customers Enough to be a Social Media Hit?

Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding [...]

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6 Required Competencies for Social Organizations

Now, marketing is the center of American business.
Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.
Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate agent, written [...]

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Is Your Social Strategy Proactive or Reactive?

Is your social media program about asking, or answering?
Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.
Thus, one of the first questions I recommend you ask about your social program [...]

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Turn the Tables on Social Media with NutshellMail

Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt.
You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]

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Social Media and Email – More Alike than Different

From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different?

Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more [...]

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Integrating Email and Social Media with Flowtown

Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.
But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several [...]

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