13 Observations From South by Southwest (SXSW)
- March 16th, 2010 | Written By: Jay Baer
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As usual, this year’s South by Southwest Interactive conference was a blur. Between the people, the parties, and purveyors of all things bacon, it was a twenty ring circus of the sublime and bizarre.
There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. But, [...]
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7 Reasons Not to Put All Your Eggs in the Twitter Basket
- March 16th, 2010 | Written By: Jay Baer
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Are you too Twitter-obsessed in your social media approach?
Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather [...]
Tagged as: DJ Waldow, Foursquare, Gowalla, Mike Corak, Pew Research, Social Media Marketing, social media tools, Sysomos, twitter
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Are You Taking Social Media Shortcuts?
- March 9th, 2010 | Written By: Jay Baer
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Are you treating social media like a checklist?
A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.
And while I don’t have any issues with those sites (in fact I wrote about Facebook marketing in-depth [...]
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4 Reasons the Social Business Evolution Starts Now
- March 2nd, 2010 | Written By: Jay Baer
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Is today the day we start thinking about social media as part of an integrated program?
My friends at ExactTarget announced a moment ago that they have acquired CoTweet, the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication [...]
Tagged as: CoTweet, email marketing, exacttarget, social business, social crm, social media, social media integration, twitter
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Do You Know Your Customers Enough to be a Social Media Hit?
- February 25th, 2010 | Written By: Susan Baier
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Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.
Being relevant to customers isn’t about just using their first name in an email. True relevance grows from a deep understanding [...]
Tagged as: social crm, social media case study, Social Media Marketing, social media strategy, Susan Baier, ThinkGeek
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6 Required Competencies for Social Organizations
- February 24th, 2010 | Written By: Jay Baer
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Now, marketing is the center of American business.
Why? because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.
Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat, he would have yelled at the gate agent, written [...]
Tagged as: accidental marketing, bailey gardiner, LEAD San Diego, social crm, social media crisis management, social media operations, social media strategy
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Is Your Social Strategy Proactive or Reactive?
- February 23rd, 2010 | Written By: Jay Baer
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Is your social media program about asking, or answering?
Like Sonny divorcing Cher (or was it the other way around?) there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM.
Thus, one of the first questions I recommend you ask about your social program [...]
Tagged as: facebook, social crm, Social Media Marketing, social media strategy, twitter
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Turn the Tables on Social Media with NutshellMail
- February 19th, 2010 | Written By: Jay Baer
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Keeping tabs on your social media connections these days is like bar hopping, without the cocktails or pool tables with stained felt.
You run over to check your Twitter account. Then you dash to Facebook to see what’s going on there. Then Linkedin. Maybe your blog. All the while you’re feeling like you’re playing catch-up, [...]
Tagged as: email marketing, NutshellMail, Social Media Marketing, social media tools, social networking
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Social Media and Email – More Alike than Different
- February 15th, 2010 | Written By: Jay Baer
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From a business objectives standpoint, isn’t uni-directional social media more similar to email than it is different?
Social network connectivity is becoming the post-modern email newsletter. A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. This puts significant pressure on email to be more [...]
Tagged as: content creation, email marketing, integrated marketing, messaging, preference centers, social media
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Integrating Email and Social Media with Flowtown
- February 10th, 2010 | Written By: Jay Baer
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Aren’t social media and email more alike than they are different? Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable.
But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several [...]
Tagged as: email marketing, email segmentation, ethan bloch, flowtown, social anthropology, social media, social media integration
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