Social Media Measurement

4 Parts of a Must-Click Call to Action

4 Parts of a Must-Click Call to Action

When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests.

Social Media Measurement, Social Media ROI

How to Uncover Meaningful Social Data

big data

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Interesting as a concept, but does it really exist? This question occurred to me after reading Jay Baer’s post revealing that social media sites have an an e-commerce conversion rate […]

Social Media Measurement, Social Media Strategy, Social Media Tools, Facebook, Social Media Metrics

4 Ways to Thump Your Competition with Better Facebook Analysis

Knockout Conversation Mining eBook

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the […]

Social Media Measurement, Social Media Tools, Facebook, Social Media Measurement, Social Media Metrics

How to Track Facebook Success Or Failure with Real-Time Stats

Right This Minute PageLever Now

There’s been lots of gnashing of teeth and wringing of hands and pounding of keyboards about Facebook’s Edgrerank lately. “How dare they!” pontificate the social pure bloods. “We put forth the effort to get fans to ‘like’ our page, and now we have to PAY Facebook to reach them? It’s an outrage!” It’s not. Facebook […]