Forget focus groups. Social data is your key to successful campaigns, smart communication, and a deeper understanding of your audience.
If you’re going to invest in social media, also invest in doing social media metrics well. 5 tips from Jay Baer to improve your social media metrics.
When it comes to CTAs, it’s tempting to scour the Internet for that one trick that will get your customers clicking. The problem is, there is no guarantee that someone else’s call-to-action technique is going to work on your customers. The only way to know if your call to action is effective is to run A/B tests.