Customer profiling may sound like a mug shot lineup of your customers, but the goal of this post is not to imprison your customers. On the other hand, I hope to offer three steps to creating and evaluating the types of people you are looking to sell your products or services to so that you [...]
3 Ways to Use Google to Be Better at PR
I’d like to let you in on a secret that most PR pros don’t think of: some of the easiest placement opportunities you’ll EVER land for a client (or your employer) are found using the most common online tool you can think of. Google. It’s completely under-appreciated as a PR tool. Let me share a few specific [...]
When is Social Media Experimentation a Waste of Company Resources
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether brands should be taking the plunge into other emerging platforms, specifically SnapChat. As an author, it scares the bejesus out of me, but it appears kids really don’t want to read. And as a parent, it spooks me, but [...]
How to Integrate Social Media into Your Website with a Homeland Embassy Strategy
Editor’s Note: A version of this post originally appeared on Social Media Explorer. I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. It’s an idea shared first by Steve Rubel, though I’m not sure he meant to take it as far and as literal as I’m going to [...]
Create Tools Agnostic Social Media Strategy in 8 Steps [Infographic]
Editor’s Note: A version of this article originally appeared on Social Media Explorer. Although social media continues to thread its way into the fiber of more and more organizations, my experience is that many small to mid-sized companies are still lagging behind when it comes to the development and implementation of their social media strategies. [...]
How to Know if You’re Spread Too Thin in Social Media
Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. The most endangered word in social media today is “no” as social media managers and governance [...]
The Taylor Swift Guide to Creating Compelling Content
I am a huge Taylor Swift fan. Okay, granted, I’m not a huge fan of a lot of her music, but I am a fan of how she connects with her fans. Like many successful rock stars, Taylor purposely hunts down her most passionate fans, and creates amazing experiences for them. She endlessly shows her fans [...]
A Politician Shows Us How To Do Local Social Right
I’ve been saying it for years, and I’ll keep saying it: we’d all be better off if we worried more about being social, and worried less about doing social media (tweet this). It’s nice to have a new example of this principle in practice. Justin Johnson is a candidate for City Council in Phoenix. He [...]
3 Ways to Survive the Coming Social Bust
Today, the social media industry is crowded and swollen like a grilled sausage, right before the heat splits the casing. The bust is coming. In both social media software and social media services, the herd is about to be thinned. It’s inexorable, as this is a process undergone by all maturing industries. The winners will [...]
Social Media Strategy in 8 Steps
Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our [...]
- 1
- 2
- 3
- …
- 12
- Next Page»
