Social Media Strategy

It’s Time to Pay to Play

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This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.

Winning the Story Wars

Business of Story - Jonah Sachs

In this week’s episode of the Business of Story podcast, your host, Park Howell has a fascinating conversation with Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studios, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix.

Is Live Streaming Right for Your Business

Brian Fanzo

Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.

Everything You Need to Start a New Podcast

Daniel J Lewis

Daniel J. Lewis, Host of The Audacity to Podcast, drops by the Content Pros Podcast today to discuss key steps to starting a podcast, the relevancy of podcasts in today’s content sphere, and the way actionable plans help you reach your goals.

Which Content Types Get the Most Social Shares

Steve Rayson

Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand.

How TV Is Using Social to Drive Clicks and Viewers

Mac Mahaffee

Mac Mahaffee, Director of Digital Marketing at WKYC, joins the Social Pros Podcast this week to discuss second-screen engagement opportunities for television stations, the shift to mobile and what it means for TV, and the success of WKYC’s Super Bowl app promotional campaign.

Why is Uber allergic to average

Why is Uber Allergic to Average

Uber’s five point scale is really a three-tenths of one point scale. Why are they (and increasingly, society) afraid of being average and three star ratings?

Create Valuable Content With Company-Wide Collaboration

Todd Darroca

Todd Darroca, Marketing Communications Specialist at Spiceworks, drops by the Content Pros Podcast today to discuss how to stay on the cutting edge of content creation and why it’s important to get your whole team excited about creating content and adding value for your audience.

How Mari Smith Makes Facebook Work Wonders

Mari Smith

Mari Smith, CEO of Mari Smith International, Inc. and author of “The New Relationship Marketing,” joins the Social Pros Podcast this week to discuss the growing importance of video in social media, Facebook’s need to better educate its users, and the evolution of communication in the digital world.