Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“Inbound and Content Marketing Made Easy” ‘Transparency’ Ahh yes, one of the most over-used words, yet under-utilized actions, in our society today. News stations, despite their incessant [...]

QR codes ask a lot of prospective users. Possess a smart phone Download a QR reader app (or other format like Microsoft TAG) Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards) Be motivated enough to [...]

Guest post. Harrison Kratz is the Community Manager at MBA@UNC, the new online MBA degree program from the University of North Carolina. Harrison sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. Like anything in social media, the need for evolution comes pretty fast and furious. Time and time again, we become enamored with [...]

It’s entirely possible you love this commercial. I don’t. The Tostitos “talking bag” commercial ran extensively during the bowl game extravaganza on ESPN and other channels on January 2. (There are actually at least two spots, but this one ran more often). Given that I almost never watch television without an iPad nearby, I quickly [...]

Jason Keath is CEO of Social Fresh, a social media education company. Their next social media conference is Social Fresh EAST on February 6-7 in Tampa, FL featuring speakers from RadioShack, Pepsi, Nordstrom, and Scott Monty of Ford. (and Jay Baer) I remember making a handmade magazine when I was eight years old. Crayons. Magazine [...]

I have lots of new projects I want to tackle this year. We’ll be doing a redesign of Convince & Convert in the first quarter. I’ll also be writing a new book (roughly scheduled to be out in August – more details soon). My wife and I are getting back into the restaurant review blogging [...]

Today, Jeremiah Owyang and the team at Altimeter released a new report (to which I contributed) called “A Strategy for Managing Social Media Proliferation.” It looks at the issues faced by large corporations when social media accounts steadily expand like Simon Cowell’s ego, creating lack of coordination and increased risk for social media crisis. How [...]

Video production by my friends at Candidio. Fast, inexpensive, great service. (Abbreviated transcript below. Please watch video for entire interview) Jay: Hey everybody. It’s Jay Baer from Convince & Convert, joined today by a very special guest, prolific author, public speaker, consultant, and futurist, my man Phil Simon live from Las Vegas, Nevada. What is [...]

This is a short presentation I gave – one of my favorites last year – at the ExactTarget Connections conference in Indianapolis.