These tricks of the trade will give your Instagram account the boost it needs to engage your community and grow your audience.
Paid ads have an undeniable effect on Twitter marketing. Here’s how to ensure you’re getting your money’s worth.
Twitter killed the twitter share button, but it wasn’t stupid, it was strategic. Jay Baer divulges the master plan.
These 13 data-backed growth hacks will help you get maximum benefit from the social media content you publish every day.
It should go without saying that you should be adding more features as you grow, not less. But Microsoft has gone against this model by removing customers’ favorite elements and frustrating the masses.
Customers wield tremendous power through online ratings and reviews. How can business owners rebound after negative feedback?
Many salespeople think of social selling as a new and intimidating discipline. The truth? They’re likely social selling pros already.
Twitter is in rocky waters and Facebook is making it worse by copying new Twitter features and starving Twitter of oxygen. How will it end, asks Jay Baer
Every single social media practitioner, guru, wizard (or warlock) out there tells you that the key to success is listening. “We have two ears and one mouth for a reason” has been repeated so often it’s axiomatic. But what does listening really mean today? To tell someone to “listen” is […]
Announcements, updates, disasters, they’re all being broken to the news by Twitter. So even when marketers say that Twitter may be “dead”, PR and media cannot ignore its power to reach the masses quickly.
Social media engagement demands a symbiotic relationship between brands and fans. Here are four tips for strengthening those relationships.
DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.
Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
A dramatic number of your consumers have come to expect an executive presence on Twitter. It’s time to get your CEO tweeting.
Are you viewing social media through a tactical prism instead of a strategic one? This 8-step, time-tested social strategy can fix that.