Convergence of Content Marketing and Social Media Is Here

Convergence of Content Marketing and Social Media Is Here

Are we finally at the convergence of content marketing and social media software? I’ve written a lot about content marketing software and the content marketing software and tools industry. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital. Some of them will fail. Some of […]

Social Media Strategy

Influencer Marketing Just Hit the Big Time

Influencer Marketing Just Hit the Big Time

Brands’ ability to directly message to customers and prospective customers continues to diminish and/or become more expensive due to audience attention fragmentation. As a consequence, companies are making three key changes to their marketing approach: 1. Change the Target Adoption of marketing technology to makes it financially and operationally viable to message in a hyper-targeted, […]

How Automation and Emotion Can Work Together in Content Marketing

Rachel Truair & Caitlin Moore

Rachel Truair, Chief of Staff at PetRelocation.com, stops by the Content Pros Podcast today with PetRelocation’s Content Marketing Manager, Caitlin Moore, to discuss the vital role of marketing automation in a small content marketing team, the power of user-generated content to connect emotionally with potential customers, and the ability to leverage your sales and customer care teams’ pool of knowledge.

Where Social Media and Reality TV Collide

Killian Hagen & Dean Jutilla - Where Social Media and Reality TV Collide

Killian Hagen, Content Marketing Associate at uShip, join the Social Pros Podcast this week, along with Dean Jutilla, Vice President, Marketing Communications at uShip. Killian and Dean discuss the challenges of marketing for a C2C company, a party recruitment strategy, and the advantages of a reality TV show connection.

Social Media Strategy

Why Marketers Need to Give Themselves Permission to Let It Go

Social Pros Podcast Logo

In February, the Social Pros Podcast heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself. This month’s guests agree that you need to embrace change. When something you’re doing isn’t working, let it go and move on to something else.

The Magic Pill for Content Marketing

Erik Qualman

Erik Qualman, founder of Equalman Studios, stops by the Content Pros Podcast to discuss the huge increase in video content consumption, the importance of utilizing customer and employee content, and the how to be flawesome.

How to Orchestrate Social Media for a Global Non-Profit

Duane Bates - How to Orchestrate Social Media for a Global Non-Profit

Duane Bates, Senior Director of Digital Communications at Habitat for Humanity, joins the Social Pros Podcast this week to discuss the engagement encouraged by visual images in social media, the importance of a solid web team, and the incredible power of social media volunteers on a global scale.

How Social Media Examiner Became the Biggest Site in Social

Mike Stelzner - How Social Media Examiner Became the Biggest Site in Social

Mike Stelzner, CEO and Founder of Social Media Examiner, author of Launch, and host of Social Media Marketing podcast, joins the Social Pros Podcast for the second time to discuss the strategies behind his success and what he learned from the mistakes he made on his journey to becoming a social media guru.