DemoCasting is when brands spend resources on social media platforms that are not used by their target audience, but are used by their future customers. 3 examples from Jay Baer.
Is your social media content triggering an emotional response in your audience? Including these five words will engage their brains.
A dramatic number of your consumers have come to expect an executive presence on Twitter. It’s time to get your CEO tweeting.
Are you viewing social media through a tactical prism instead of a strategic one? This 8-step, time-tested social strategy can fix that.
Social media provides today’s investors a quicker, more efficient way to predict market movements and evaluate trade decisions.
Dr. Paul Zak of the Center for Neuroeconomics Studies joins The Business of Story this week to discuss the implications of the scientific proof that we are biologically wired for story.
The Social Pros podcast from Convince & Convert Media and hosted by Jay Baer is the Content Marketing Award winner for best podcast
July’s Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don’t get caught by copyright issues or changing rules and regulations on social media platforms. While you’re at it, you might even want to develop your own social platform to avoid dealing with the changing rules and regulations on today’s social media platforms.
Hashtag tracking remains one of the best ways for brands to keep their ear to the ground. Here’s how FIFA kept tabs on World Cup chatter.
“We use all of our Facebook ads budget to get more Likes on our page.” So said a new, corporate client in a recent kickoff meeting. “Is that how we should continue using those dollars?” he asked. My short answer was “No.” My medium answer was “Hell, no.” Here’s my longer […]
Social marketing can work wonders for a SMB. When time and resources are slim, here’s how to get the most bang for your social media buck.
Today Park interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer. Zain is also the author of the number one marketing and sales bestseller, “Brand Rituals”.
Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as our new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality.
Ryan Garcia, Legal Director at Dell and Adjunct Professor for the School of Law at the University of Texas at Austin, joins the Social Pros Podcast this week to discuss the legal issues brought up by social media—not just in marketing, but also in sales, employment, support, and customer relations.
On this week’s episode of the Business of Story podcast, your host, Park Howell interviews the Director of Philosophy for Patagonia, Vincent Stanley. With a remarkable track record of sustainable storytelling and environmental activism, Mr. Stanley has a wealth of information to share about folding story into marketing.