How Social Media Examiner Became the Biggest Site in Social

Mike Stelzner - How Social Media Examiner Became the Biggest Site in Social

Mike Stelzner, CEO and Founder of Social Media Examiner, author of Launch, and host of Social Media Marketing podcast, joins the Social Pros Podcast for the second time to discuss the strategies behind his success and what he learned from the mistakes he made on his journey to becoming a social media guru.

Is Shazam the Future of Mobile Marketing

Is Shazam the Future of Mobile Marketing?

Are we about to finally crack the mobile marketing code? iBeacons are about to hit the mainstream in the United States. The way an Apple iBeacon works is that a store, a retailer, a hotel or resort,  has a little device that sends out offers to your smartphone if you have the appropriate app installed. So […]

How to Use Research to Create Content That Works

Tom Webster

Tom Webster, Vice President of Strategy and Marketing at Edison Research, stops by the Content Pros Podcast today to discuss strengthening content with trusted research as well as remembering to be curious, and create content you are proud of to resonate with your audience.

Be Social Don’t Just Do Social

Brian Fanzo - Be Social Don't Just Do Social

Brian Fanzo, Partner and Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the delicate balance between a company and personal brand, the work it takes to become a thought leader, and the rise of some exciting social media trends.

Content Marketing Is Killing Our Most Important Words

Content Marketing is Killing Our Most Important Words

In our zeal to be noticed, we are killing our most important words. I saw an e-book recently called “The Ultimate Guide to Content Marketing.” So being a content marketing strategist, I downloaded it and I found it to be far short of the ultimate anything. It was an okay guide to content marketing. It was […]

It’s Time to Own Your Social Community

It's Time to Own Your Social Community

Companies used to own social community. Then, they embraced social sharecropping and engagement with customers in leased social communities (like Facebook). It’s time to own again says Jay Baer.