Social marketing can work wonders for a SMB. When time and resources are slim, here’s how to get the most bang for your social media buck.
Today Park interviews the CEO of Shapiro+Raj, Zain Raj, to discuss the creation of brand rituals and how to form a lasting bond with a customer. Zain is also the author of the number one marketing and sales bestseller, “Brand Rituals”.
Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as our new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality.
Ryan Garcia, Legal Director at Dell and Adjunct Professor for the School of Law at the University of Texas at Austin, joins the Social Pros Podcast this week to discuss the legal issues brought up by social media—not just in marketing, but also in sales, employment, support, and customer relations.
On this week’s episode of the Business of Story podcast, your host, Park Howell interviews the Director of Philosophy for Patagonia, Vincent Stanley. With a remarkable track record of sustainable storytelling and environmental activism, Mr. Stanley has a wealth of information to share about folding story into marketing.
In today’s episode of the Business of Story, Park interviews Kevin Richardson, the winner of Volkswagen’s 2010 Fun Theory competition and an expert at turning negative story loops into positive ones. Kevin is a producer and designer, and has managed many incredible story teams including working with Game Spin, Disney, Nickelodeon, MTV, Viacom, Electronic Arts, Industrial Light and Magic, and more.
This month’s Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free; when it comes to social, you have to pay to play.
In this week’s episode of the Business of Story podcast, your host, Park Howell has a fascinating conversation with Jonah Sachs, Co-Founder and Chief Storytelling Officer of Free Range Studios, author of Winning the Story Wars, and creator of viral videos like The Story of Stuff series and The Meatrix.
Think Facebook advertising is only for B2C businesses? Think again. Facebook can be a powerful source of lead generation for B2B, too.
It’s not enough to know what’s being said—smart social listening knows WHERE it’s being said, too. Location data is here to help.
Brian Fanzo, Chief Digital Strategist at BroadSuite, joins the Social Pros Podcast this week to discuss the pros and cons of live streaming in terms of branding and copyright legality. He also give us his take on Periscope vs. Meerkat.
If LinkedIn is your office and Facebook is your living room, then Twitter is the bar—and a marketer’s best platform for audience engagement.
Daniel J. Lewis, Host of The Audacity to Podcast, drops by the Content Pros Podcast today to discuss key steps to starting a podcast, the relevancy of podcasts in today’s content sphere, and the way actionable plans help you reach your goals.
Steve Rayson, Director at BuzzSumo, joins the Social Pros Podcast this week to discuss how different types of content resonate with different audiences, where visual content is headed, and how important influencers are to building your brand.
If you’re suffering from social media shyness, breathe a sigh of relief—these 25 ideas will supercharge your social presence.