This is a short presentation I gave – one of my favorites last year – at the ExactTarget Connections conference in Indianapolis.
Why Google Has the Hammer To Make Businesses Use Google Plus
(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #1. This is probably my favorite post of the year. I like the way it’s written, and my favorite thing to do as a blogger is piece [...]
9 Surprising New Facts About Social Media in America
(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #2. Outstanding research from Tom Webster that debunks some common myths about social media. Emjoy! – Jay) Social media is growing up fast. No longer a [...]
Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets
(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #3. Everybody loves a disaster! Enjoy. – Jay) Twit happens. As more and more companies ramp up their Twitter presence, the likelihood that something off-message will [...]
Why You’re Pissing Off Half Your Facebook Fans
(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #4. One of several posts I based on the outstanding research from my clients and friends at ExactTarget on how we REALLY use social media. Enjoy. – [...]
Social Media, Pretend Friends, and the Lie of False Intimacy
(Happy Holidays. I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #5. Probably the most difficult post I’ve written, but also the post that solicited the most intense feelings among readers. R.I.P. Trey – Jay) It’s not an [...]
The 6 Step Process for Measuring Social Media
(Happy Holidays! I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. This is #6. One of my most useful posts, and I really like using presentations as raw material for blog posts. Enjoy. – Jay) Can social media be [...]
Social Media Lessons From the Offline Real World
An interesting report released from Pew Internet Research about the use of location-based services among adults found that only 28% of American adult cell phone owners use services such as maps or recommendations based on their location. In addition, 4% of all American adults use check-in apps such as Foursquare and Gowalla. Conversely, in the social [...]
The 3 Building Blocks of Social Business Evolution
Guest post by Michael Brito, Vice President at Edelman Digital. He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26) Building a business is easy. Start with an idea. Find a wicked developer who is willing to work [...]
SunButter Succeeds in Social Media Step-by-Step
Guest post by Libby Hall, digital strategist at the Flint Group of agencies. Here’s an example of strategic social media in action for our client, SunButter. SunButter sunflower seed spread is like peanut butter, but totally peanut-free and made from sunflower seeds, so it’s perfect for people with peanut allergies. It’s also delicious, as fans [...]
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