Social Media Tools

88 marketers you should follow on Twitter

88 Marketers You Should Follow on Twitter

  On my Jay Today video podcast (iTunes), I give a shoutout to someone who I respect and admire; a person I believe you should be following in social media. Although I’m at episode 132 of the Jay Today show, sometimes I don’t include a shoutout, and several extra-awesome people have been given the nod on […]

Are Meerkat and Periscope Good News or Bad

Are Meerkat and Periscope Good News or Bad?

Maybe Periscope and Meerkat are the greatest things ever, but maybe they are going to be the end of live events as we know it in our world. I actually recorded this episode of the Jay Today show on Periscope, the new live-streaming app now owned by Twitter. People are already all over the Periscope […]

Social Media Tools, Facebook

This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

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Facebook is the largest voluntary, non-religious organization in the history of the world. They are not dumb. Facebook organic reach for business pages is plummeting, and will drop even further because Facebook is a public company that has fiduciary responsibilities to their shareholders to maximize returns. Fundamentally, Facebook cares about THEIR business, not about YOUR business. […]

Social Media Tools, Facebook

Why Facebook Is More Like Verizon Than Like Google

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In this edition of The Baer Facts, I’m not joined by Kyle Lacy of ExactTarget, but am flying solo and recording from my Mom’s guest bedroom, complete with quilt on the wall, to talk about Facebook’s startling purchase of WhatsApp for $16 billion, plus $3 billion in stock grants to WhatsApp team members. Certainly, $16 billion is a […]

Social Media Tools

Wake Up – Why It’s Now About the Media not the Social

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The tools and technologies that have aided and abetted the social era have grown up and forsaken us. The big social players have all rolled out features and functions that position them squarely as media platforms that maintain comments functionality, rather than their original roles as social networks. Facebook, Linkedin and Twitter aren’t the new […]

Social Media Tools, Facebook

Are Facebook Ads a Failure?

Are Facebook Ads a Failure

Even though Facebook continues to maintain its impressive user growth and rack up advertising revenue, that growth is coming despite a major shift in the promise of advertising on that platform. Right now, Facebook is on track for $6 billion in ad revenues but it’s walked away from the fundamental premise of its ad platform. […]

Baer Facts, Social Media Tools

2 Twitter Changes Making Life Easier for Big Brands

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In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. This has always been one of the quirks of Twitter, that you had to “follow back” to exchange DMs. In some ways, […]

Community Management, Social Media Case Studies, Social Media Tools

4 Ways This Big Brand Blew It on Twitter

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In business – and in life – sometimes there’s a thin difference between aggressive and obnoxious. T-Mobile crossed that line. Late last week, Sprint tweeted about their new package that provides subscribers unlimited data, as well as an annual phone upgrade: Because THE hottest new device should be YOUR hottest new device. #OneUp http://t.co/1jK10NdLSf pic.twitter.com/0e2kVAH70I […]

Social Media Tools, Facebook

Why Facebook Should Stop Judging Content Quality

Facebook Memes

TechCrunch put an article out on August 23, 2013 reporting that Facebook will soon begin to punish “LOLCats-style memes” in the Facebook newsfeed. Facebook believes memes are low quality, but did not explain why, and I completely disagree. This post is entirely my opinion. Facebook Shouldn’t Be Judging Content Quality This action is a huge […]

Baer Facts, Social Media Tools, Facebook

Facebook is Getting More Two-Faced By the Day

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In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about two new announcements from Facebook that appear to come from opposite ends of the philosophical spectrum. Maybe. Or Maybe Not. Within 96 hours, Facebook made two pronouncements (I like to imagine them being made via scrolls read in a town square, preceded by trumpeter […]