YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Blogging and Content Creation 3  |  Add Yours

Blogging Success Summit – 23 Tips From Blogging Top Dogs

bss11 logo Blogging Success Summit 23 Tips From Blogging Top DogsIf you want to take your personal or corporate blogging to new heights in 2011, here’s an opportunity to get a leg up.

The Blogging Success Summit kicks off in February, with 23 presentations from a murderer’s row of blogging luminaries (+ me). And for a short time, you can save 50% on registration at http://bit.ly/blogsummit

Here’s just part of the lineup for this virtual conference that takes place Feb 1 – Feb 22. (All sessions are recorded so you can digest them when you have the time):

  • Brian Clark of Copyblogger
  • Darren Rowse of Problogger
  • Joe Pulizzi of Junta 42
  • Debbie Weil, author of The Corporate Blogging Book
  • Mari Smith
  • David Siteman Garland, author of Smarter, Faster, Cheaper
  • Scott Monty from Ford Motor Co.
  • Doug Karr, author of Corporate Blogging for Dummies
  • Richard Jalichandra, CEO of Technorati
  • Rob Birgfield from SmartBrief
  • Social media execs from McDonald’s, Procter & Gamble, Cisco, Southwest Airlines, Sony, and Hubspot

and a LOT more!

This is the same crew that programmed the uber-successful Social Media Success Summit and Facebook Success Summit, so I can guarantee that the training quality will be very high. 95% of attendees of those two summits would recommend the summits to a friend.

In fact, I’m a little paranoid about putting together my presentation for this summit, given that almost all the other instructors are serious, big-time bloggers! My session is on February 22 titled “The Fog of the Blog: 8 Strategic Questions Before You Write One Word”

The Best Deal in Blog Education

For $297 you get access to 23 Webinars from some of the best bloggers in the world. And you get access to those recordings for up to one year. The $297 deal won’t last very long though, so if you’re interested, get a seat now.

If you and/or your friends register via http://bit.ly/blogsummit I make a few bucks, which helps me keep Convince & Convert free of annoying advertising.

Thanks for your help, and I hope to see you online at Blogging Success Summit.

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://twitter.com/DishTVBlog JR Courtland

    Sounds like a good deal!

  • David Siteman Garland

    Gonna be fun :)

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