70% of marketers say they’ll create more content this year.
But what should you create content about, and how will customers and prospects find it once it’s made?
We will help you take your content marketing program from good to outstanding. Based on our work with some of the world’s largest brands, plus our day-to-day experience running an award-winning content studio via our Convince & Convert Media division, we bring the strategy, operational know-how and hype-free counsel you need.
You’ll also love our Content Pros podcast – all about corporate content marketing successes. And in your inbox, you’ll love our Definitive Digest, called the most useful content marketing email available.
We work with the world’s leading brands and organizations to help them gain more customers, or retain a larger portion of the customers they’ve already earned.
We’re not an agency. We’re a strategy and operations consultancy. If you’re good, we can help you get great. If you’re just starting a new initiative, we will show you the way. If you’re wrestling with internal debates about resources, oversight and governance, we will provide the clarity you seek.
Our clients include The United Nations, Cabela’s, Oracle, Cisco, Adidas, The Motley Fool, Allstate, Pella Windows and Doors, and more.
Our President, Jay Baer, is the most retweeted person in the world among digital marketers and the second most retweeted person in the world among CMOs.
The Five Ways We Can Help You
We deliver services in five ways. Clients of Convince & Convert work with us in one more multiple of these capacities:
We have renowned keynote and breakout programs ready for you in content marketing, many of them revolving around core philosophy that useful content is the best content.
Our President Jay Baer wrote the New York Times best-selling book Youtility: Why Smart Marketing is About Help not Hype and he and our team deliver this (and similar) keynotes worldwide.
We also have presentations about content atomization and content marketing measurement.
We’d love to work with you to create a customized content marketing presentation for your company or group as well.
Combining insights from our own work at Convince & Convert Media and our counsel to many global brands, we will work with you to deliver a half or full-day workshop on content marketing trends and best practices. We’d love to include examples from your company and industry in the workshop, and we’ll absolutely conduct small group breakout sessions and other exercises that make the training incredibly relevant for your team.
These workshops are best when attended by 60 persons or fewer. Most of these sessions are conducted in-person, but virtual sessions are available and we can even break the learning into multiple modules (delivered via Webinar) if it’s more convenient for your team to do so.
Our content marketing assessment will help you identify the strengths of your current content marketing program, how it measures up to your core competitors or aspirational organizations, and specific recommendations for near-term enhancements.
Our assessment starts will a full examination of your content strategy, editorial calendar, personas and content executions. What are you making? Where? Why? How is it measured? We also evaluate how your content is amplified online and offline.
We then look at the content marketing programs of your core competitors to see what they are doing different, and why, and compare their efforts to your own.
Our final deliverable is a detailed assessment and SWOT analysis of your content marketing, mapped against competitors, including recommendations for immediate action steps to tackle over the following 60 days.
Our content marketing strategic roadmap is our number one most popular consulting service, and gives you a full, detailed plan for how to steadily improve your content in a logical, achievable, multi-stage process.
We conduct much of the same analysis as performed for the Content Marketing Assessment, but we add comprehensive, step-by-step process maps for content marketing improvement, including editorial calendars, amplification initiatives, measurement and scorecards, and resource allocation.
Our final deliverable is a detailed strategic plan for how to improve content marketing over a 12-month period (versus the assessment, which provide 60-day recommendations). The Content Marketing Roadmap also includes recommendations for technology, personnel, budget, metrics and all other components necessary to tackle a robust improvement effort.
This is the program that has the most impact for our corporate clients, and we’ve delivered custom roadmaps to many large B2B and B2C organizations.
We deliver the Content Marketing Roadmap in two ways:
Content Marketing Roadmap Classic
We begin with a comprehensive brand anthropology session where we work with you via phone and virtual meeting to learn about your organization, your customers and your existing content marketing efforts. You also supply us with critical data we need to create the roadmap.
Interviews, progress check-ins, etc. are all conducted virtually and the final roadmap is presented on site at your location (you also receive all project materials and finding electronically).
Timeline for content marketing roadmap is typically 45 days.
Content Marketing Roadmap On the Fly
Our team spends approximately three days with you on-site and we build the roadmap together via an intensive methodology.
Mornings are spent fact-finding and discussing progress. Afternoons we conduct research and write the roadmap.
At the conclusion of the session, we deliver the finished roadmap to your team live at your location.
Content marketing roadmap on the fly typically requires two weeks of prep work, and approximately three days on site. We will need the time of you/your team during the morning of day one and day two, and afternoon of day three (for the final presentation).
In addition to our core programs, we often work with companies on a series of Step Up Projects, where our team takes on the important tasks that you know you should probably tackle, but just can’t find the time or resources to do so.
These Step Up Projects are short duration (30-45 days or less), self-contained assignments that provide huge operational value to you. There are more than 30 Step Up Projects we can handle for you, and we’re delighted to look at custom assignments too.
Step Up Projects usually cross over topics, so your package of 5, 10, or 15 projects may include a few from customer experience, a few from content marketing, a few from influencer marketing, and a few from social media.
We’re adding new Step Up Projects all the time and we’d love to talk about a custom project with you.
Here are some of the Step Up Projects we often handle in the area of content marketing:
- Content marketing campaign strategy and ideas (4 concepts, included in Roadmap)
- Content marketing metrics and scorecard creation (included in Roadmap)
- Content marketing atomization plan
- Content marketing editorial calendar (3 channels, included in Roadmap)
- Lead gen improvement plan
- Youtility strategy and ideas (4 concepts)
- Content marketing funnel and persona mapping (up to 15 pieces of content and 5 personas)
- Persona development (up to 5 personas)
- Content amplification and visibility plan (included in Roadmap)
- Content marketing tools assessment and counsel (included in Roadmap)
- Detailed blog audit
- Blog author’s guide and checklist
- Podcast strategy and set up
- Video series strategy and set up
- Job description creation and candidate recruitment counsel
Other Content Marketing Resources
You’ll no doubt appreciate our Content Pros podcast – all about corporate content marketing successes. And in your inbox, you’ll love our Definitive Digest, called the most useful content marketing email available.
Plus, there’s a ton of educational articles about content marketing on our blog. Just click the links above to find them directly.