Content Marketing Consulting

Success with content isn’t getting any easier.

76% of companies say they’ll create more content this year than in any prior year. That’s a lot of competition for attention.

How do you make your content actually stand out and succeed? By being truly, massively relevant.

We will help you. We’ll work together to determine what your customers really want, where you’re exceeding those expectations, and where you may be falling short. We’ll evaluate your content marketing versus your key competitors and determine where you can create content that informs and delights your customers and prospects. We’ll also work to make sure you’re measuring content effectiveness optimally, whether you’re doing so from a B2C or B2B perspective.

As Seth Godin famously said, “Content Marketing is the only marketing left.”

We Work with the world’s leading brands and organizations to help them gain more customers with content marketing that moves the needle.

Convince & Convert is not an agency. We’re a strategy and operations consultancy. If you’re just starting a new initiative, we will show you the way. If you’re wrestling with internal debates about resources, oversight and governance, we will provide the clarity you seek.

We use our decades of experience, proprietary audience insights, competitive analysis, 6As metrics system, and operations optimization framework to provide Acceleration Plans that take your content marketing program from good to untouchable.

Vanessa Sain-Dieguez Hilton Worldwide

The team is a pleasure to work with! Extremely knowledgeable in all aspects of digital. The team at Convince & Convert make everything super easy to understand on all levels, which is great when dealing with everyone from front line to executives.

Our clients include SAP, Arizona State University, Kindred Health, Grand Ole Opry, Columbia Sportswear, Hilton, and more.

These organizations trust us because we provide sound recommendations in a straightforward, hype-free fashion. Nearly all of our clients already have in-house teams and/or agencies. But because we don’t provide tactical implementation services, we don’t compete with their current vendors, or their own team: we make them better.

Three Content Marketing Programs We Offer

Learn more about our Content Marketing Strategic Plans. This may be right if you have recently assumed management of additional content, digital or social departments for your organization and need to ensure all teams are “singing from the same hymn book.” Or if you are working in an organization who currently is stuck in a 2012 (or older!) digital tactics and strategy plan.

Learn more about our Content Marketing Maturity Maps. Comfortable in the direction of your current content marketing strategy but want to find ways to push your team or leadership to best in class? Need to evaluate how your content marketing strategy and specific digital disciplines perform against known competitors and how to take tactical steps to be the market lead? This is the right next step for you.

Learn more about our Content Marketing Training Intensives. This may be the next step if you are looking for validation of a current content marketing strategy or need to bring a larger array of stakeholders and participants into the process to ensure they have input on your trajectory and content marketing operations. Usually facilitated onsite and in a focused one or two day session, these intensives build on existing strategy and bring all stakeholders to understanding the strategy, tactics and measurement for the plan.

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