YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Convince & Convert News 7  |  Add Yours

Announcing Twitter 20 – Interviews on Twitter

Starting Soon. Follow @jaybaer and @jaffejuice to see Questions and Answers.

I’m happy to announce a new Convince and Convert initiative – Twitter 20. On a regular basis, I’ll be interviewing social media and digital marketing luminaries on Twitter and posting the interviews here for review, comment, and posterity.

140 character questions (x20).
140 character answers.
In real-time.
On Twitter.

The URL for the program (which will take you to the collection of interviews) is http://www.twitter20.com For now, it will be a category here at Convince & Convert. We may give it it’s own site soon.

Friday, October 10 (noon eastern, 9am pacific ) – Joseph Jaffe

The first Twitter 20 interview will be on Friday, October at noon eastern, 9am pacific with Joseph Jaffe (@jaffejuice) whose blog JaffeJuice is a must read (and in fact is subscribed to by 4818 folks).across the sound Announcing Twitter 20 Interviews on Twitter

A digital marketing and social media veteran, Mr. Jaffe is now the President of conversation marketing consultancy Crayon, and is the author of Join the Conversation, How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

He’s also the author of Life After the 30 Second Spot, and produces a twice monthly podcast Across the Sound. 

amazoncom join the conversation how to engage marketing weary consumers with the power of community dialogue and partnership joseph jaffe books Announcing Twitter 20 Interviews on Twitter

I very much enjoyed Mr. Jaffe’s presentation at the ExactTarget Connections conference, and I’m honored that he’s agreed to be the first participant in the Twitter 20 interview series.

What Questions Do You Have for Joseph Jaffe? Leave Them in the Comments Below. Remember, 140 Characters or Less!

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About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://twitter.com/kbodnar32/status/953511254 Kipp Bodnar

    Retweeting @michsineath: Twinterview tomorrow with Joseph Jaffe http://tinyurl.com/3evytn

  • http://www.aaa.com/ Trisha Jackson

    How did you get your big break that lead you to become a social media expert?

    @trisharjackson

  • http://www.aaa.com Trisha Jackson

    How did you get your big break that lead you to become a social media expert?

    @trisharjackson

  • http://twitter.com/djwaldow DJ Waldow

    My Q: How (the heck) does one keep up with Twitter when you start to follow 100+?

    dj
    @djwaldow

  • http://twitter.com/djwaldow DJ Waldow

    My Q: How (the heck) does one keep up with Twitter when you start to follow 100+?

    dj
    @djwaldow

  • http://twitter.com/jaffejuice/status/954090416 Joseph Jaffe

    I’m doing a “Twinterview” today at 12n EST with @kbodnar32 – 20 questions via Twitter – should be fun – join in – http://tinyurl.com/3evytn

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