Convince and Convert Blog: Where Social Media and Email Collide

Starting Soon. Follow @jaybaer and @jaffejuice to see Questions and Answers.

I’m happy to announce a new Convince and Convert initiative - Twitter 20. On a regular basis, I’ll be interviewing social media and digital marketing luminaries on Twitter and posting the interviews here for review, comment, and posterity.

140 character questions (x20).
140 character answers.
In real-time.
On Twitter.

The URL for the program (which will take you to the collection of interviews) is http://www.twitter20.com For now, it will be a category here at Convince & Convert. We may give it it’s own site soon.

Friday, October 10 (noon eastern, 9am pacific ) - Joseph Jaffe

The first Twitter 20 interview will be on Friday, October at noon eastern, 9am pacific with Joseph Jaffe (@jaffejuice) whose blog JaffeJuice is a must read (and in fact is subscribed to by 4818 folks).

A digital marketing and social media veteran, Mr. Jaffe is now the President of conversation marketing consultancy Crayon, and is the author of Join the Conversation, How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

He’s also the author of Life After the 30 Second Spot, and produces a twice monthly podcast Across the Sound. 

I very much enjoyed Mr. Jaffe’s presentation at the ExactTarget Connections conference, and I’m honored that he’s agreed to be the first participant in the Twitter 20 interview series.

What Questions Do You Have for Joseph Jaffe? Leave Them in the Comments Below. Remember, 140 Characters or Less!

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Tags: conversation marketing, Convince and Convert, Jaffe Juice, Joseph Jaffe, social media, twitter, Twitter 20, word of mouth, word of mouth marketing

This entry was posted on Thursday, October 9th, 2008 at 2:26 am and is filed under Convince & Convert News, Social Media Marketing, Twitter 20 - Interviews on Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.