YOUTILITY

Why Smart Marketing Is About Help, Not Hype

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

Available for pre-order soon (get up to 7 exclusive bonuses) at http://YoutilityBook.com
Convince & Convert News 10  |  Add Yours

The Ultimate Social Media Quote

As I go dark for a few days to enjoy some family (and snow shoveling) time, I wanted to give you this quintessential social media quote – which I believe is suitable for cutting out and taping to your desk. Think about it as you consider your plan for 2009, which will be the Year of Marketing as Conversation.

I found it the other day in The Week magazine (which is a fantastic publication – it’s like a printed RSS feed of other magazine’s best stuff).

Men are born with two eyes, but only one tongue, in order that they should see twice as much as they say.

Thanks for all of your support of me and Convince & Convert this year. I adore your kind words, comments, retweets, consulting and speaking gigs, and conviviality and fellowship.

Despite the economy, I’ve never been more excited about a new year. The times they are a changing. I can feel it, and I hope to help you break out of the old conventions and norms and succeed with dramatic intensity in 2009.

Best wishes for a joyous and safe holiday.

- J

pf button both The Ultimate Social Media Quote
About Jay Baer

Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

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  • http://franklinbishop.net/blogging-school/ Blog Expert

    Your blog has had a great year. Congratulations on making it through this year. Hopefully next year will bring you even better times. I love the quote even though I don’t see how I can see any more.

    Blog Expert’s last blog post..How to Add Pages in WordPress

  • http://franklinbishop.net/blogging-school/ Blog Expert

    Your blog has had a great year. Congratulations on making it through this year. Hopefully next year will bring you even better times. I love the quote even though I don’t see how I can see any more.

    Blog Expert’s last blog post..How to Add Pages in WordPress

  • http://jeremyvaught.com/ Jeremy Vaught

    I’ve never heard it this way actually, I’ve always heard it that we have two ears and one mouth, so we should listen twice as much as we speak.

    meh, you end up in the same place. :)

    Merry Christmas!

    Jeremy Vaught’s last blog post..Social Media 101: Owning your name

  • http://jeremyvaught.com Jeremy Vaught

    I’ve never heard it this way actually, I’ve always heard it that we have two ears and one mouth, so we should listen twice as much as we speak.

    meh, you end up in the same place. :)

    Merry Christmas!

    Jeremy Vaught’s last blog post..Social Media 101: Owning your name

  • http://blog.authoritylabs.com Chase Granberry

    Nice quote! Happy holidays … 09 is gonna rock!

    Chase Granberry’s last blog post..Who is the Best SEO Ever?

  • http://twitter.com/danafosburgh/status/1074553530 DanaFosburgh

    Retweeting @BizCoachDeb: “The Ultimate Social Media Quote” http://tinyurl.com/8maul5 Maybe the quote could include “and two ears”.

  • http://justinrlevy.com/ Justin Levy

    Great quote! Happy Holidays to you and your family! Keep up the great work in ’09, I’m looking forward to reading even more awesome posts :)

    Justin Levy’s last blog post..What You Can Learn From My Dog

  • http://justinrlevy.com Justin Levy

    Great quote! Happy Holidays to you and your family! Keep up the great work in ’09, I’m looking forward to reading even more awesome posts :)

    Justin Levy’s last blog post..What You Can Learn From My Dog

  • http://blog.authoritylabs.com/ Chase Granberry

    Nice quote! Happy holidays … 09 is gonna rock!

    <abbr>Chase Granberry’s last blog post..Who is the Best SEO Ever?</abbr>

  • letstalkandchat

    I just found a great company that builds websites for info products. To keep your costs low, they’ll mentor you on how to create your site, design a marketing funnel (one of the guys works in Hollywood and makes really slick videos), and the other guy programmed Myspace. If you’re looking to have professional web design for your small business and not waste any time or money then check their site out. Check them out: http://www.mikelmurphy.com/easy-info-product-site-system/