Digital Marketing, Search Marketing Advice

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

 5 Ways to Find Keywords That Deliver Superior Web Marketing Results

badge guest post FLATTER 5 Ways to Find Keywords That Deliver Superior Web Marketing ResultsEveryone knows that building organic traffic to a website starts with having great content. But the topics that have the best chance of attracting the most prospects often aren’t the most obvious ones.

The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business.

So where can you find these amazing keywords?

Because of your experience in your industry you probably already know many of the terms that describe the products and services your business offers.

But, I’ve found that the most obvious keywords usually have the greatest competition and the least engaged visitors, so you shouldn’t rely too heavily on these. Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come.

Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts:

1. Your Competitors’ Websites

Your competitors are in the same business as you and they are trying to reach the same prospective customers, so try using their websites as sources for keywords. Look through their content and blogs and review their page titles and meta descriptions for keywords you’re not currently using.

You can also use a tool like SEMRush to view the top keywords a competitor ranks for in the search engines.

Seeing top keywords for your competitors gives you insight into their strategy as well as how your prospective customers think about their businesses.

 5 Ways to Find Keywords That Deliver Superior Web Marketing Results

2. Google Trends

Google Trends is a great tool that provides a list of related keywords and phrases based on Google’s own search topic data. The comparison feature is especially helpful because it allows you to compare different keywords side-by-side. In addition, the tool allows you to see keywords that are rising in popularity, view changes in interest for a specific keyword over time, and see how a keyword performs by region.

Related searches in Google Trends for the topic “website marketing” show other keywords that are on the rise. Consider these keywords around regular periods of change in your business like the holiday shopping season.

 5 Ways to Find Keywords That Deliver Superior Web Marketing Results

3. Wordtracker

Wordtracker is a free tool similar to the Google Adwords Keyword Tool. Just paste in an existing keyword from your website and you’ll get a list of similar keywords to consider.

Wordtracker gives you similar and related keywords in an easy to understand format.

 5 Ways to Find Keywords That Deliver Superior Web Marketing Results

4. BoostSuite

Disclosure – I am a co-founder of this company.

BoostSuite automatically maintains a list of top content opportunities for your business based on search volume, competition levels, and your existing marketing content. It then learns from your website’s visitors and automatically alerts you when new content opportunities are discovered.

You can also work together with other BoostSuite users to receive expert content that you need for your strategy.

BoostSuite makes building a great content strategy quick and easy. Automatic opportunity discovery means you never miss a chance to create the right content at the right time.

 5 Ways to Find Keywords That Deliver Superior Web Marketing Results

5. Microsoft Advertising Intelligence

Google isn’t the only search engine in town. Dont forget that Microsoft and its Bing search engine are valuable tools as well. With Microsoft Advertising Intelligence you can build and expand your keyword list while working in a familiar program – Microsoft Excel.

This Excel plug-in lets you download relevant keywords from your existing site and provides keyword expansions that help you find new keyword opportunities.

 5 Ways to Find Keywords That Deliver Superior Web Marketing Results
Do you have another great place to find keyword for content strategy? Let us know in the comments below.

photo credit: 27147 via photopin cc

Related
  • David John

    Great article! The right keywords are the key to success. For example, I’m recently studying a new anonymous social network Duvamis. The concept is great, the interface too, but it can’t find the right words and slogans to reach the international audience, that is targeting.

  • http://www.juegos2.info/ Juegos 2

    The key finding from this is actually really effective ways on the search page. I was really surprised. Thanks for sharing.

  • http://www.businessbanter.com/ Shameer Shah

    Thanks for sharing Daniel. I also use Twitter lists and hashtags to pick up some great ideas on keywords through conversations.

  • Jake Parent

    Really useful list of tools. Thanks for putting this together.

  • http://geekfree.net/ Aaron

    Daniel, Bootsuite looks cool, congrats on launching. Looking forward to trying the app and spreading the word! Great article BTW –Aaron

  • MakeDigitalWork

    Thank you, a list with a few tools I have never used.

  • Sien SA

    Very interesting article – thanks

    • vishal kumar

      hi
      please give me site media keyword

      I am vishal (shaileshupadhyaybasti@gmail.com) please
      thanks & regards
      i am waiting our email

  • http://www.pimediaservices.com/ Henry Smith

    This post is not only interesting but helpful as well. I have used Google trends for my work. Now, I have to use the remaining 4 tools as well to see how are they and how they can help me in SEO work.

  • Robin

    Daniel Smith, Not sure if you’re aware of an error in terms of social sharing of this article. But at the bottom or article, there is a PinIt icon (to share on Pinterest). When you click on this it does NOT go to Pinterest but to another app — and the options on this other app are FB, Twitter and Google+. Pinterest isn’t even listed.

    • Roberta

      Worked for me.

  • Rishab Jain

    Very nice and informative article.