Influencers Are Going Mainstream

March 29th, 2017

Sometimes, our life-changing influence happens by enabling others to do the influencing. Explore how more brands are turning to ordinary, real-world influencers to reach their audiences.

Takeaways

  • Brands are focusing less on big-budget, high-profile endorsements and more on real-world influencers.
  • Everyday influencers like YouTube’s Casey Neistat and Chewbacca Mom are becoming the focus of influencer marketing campaigns.
  • Kelly’s round-up of influencer marketing resources and research will help you start honing your strategy today.

Kelly: “Sometimes our life-changing influence happens by enabling others to do the influencing.”—Rory Vaden

Hi, I’m Kelly Santina, Head of Operations and Media for Convince & Convert. Rory Vaden posted that quote earlier this week from one of his team members, and it relates perfectly to this week’s topic: influencers going mainstream.

Isn’t that what we’re already seeing? Big brands spending less energy and fewer dollars on large celebrity endorsements and looking for the real-world influencers that they can deliver brand messaging from? Look at Casey Neistat on the Oscar campaign for Samsung, or even Chewbacca mom Candace Payne.

In our consulting practice, we help clients each week figure out their exact influence marketing strategy, how to maximize it, how to create those relationships, and also determine the ROI. As our Jay Baer says, “True influence is not just about awareness, but action.” Check out the articles below and start to grow your influencer marketing campaign, extend the ones you already have, or figure out the right dashboard to deliver the ROI. Take care.

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