Agencies Don’t Turn Your Back on Digital Marketing

Great advice,

Unfortunately a number of agency types are putting perfume on the PR pig and calling it social media.

I recently posted a blog about these "smores"...social media whores http://nosmokeandmirrors.wordpress.com/2009/10/10/... ...and I would value your thought leadership on how entrepreneurs can avoid falling victim to them.

Mark Allen Roberts
www.outbsolutions.com
.-= Mark Allen Roberts´s last blog ..Entrepreneur Best Practices: #15 Beware of SmoresSocial Media Whores =-.

Great advice,

Unfortunately a number of agency types are putting perfume on the PR pig and calling it social media.

I recently posted a blog about these "smores"...social media whores http://nosmokeandmirrors.wordpress.com/2009/10/10/... ...and I would value your thought leadership on how entrepreneurs can avoid falling victim to them.

Mark Allen Roberts
www.outbsolutions.com
.-= Mark Allen Roberts´s last blog ..Entrepreneur Best Practices: #15 Beware of SmoresSocial Media Whores =-.

Oh, et tu Jay? I just posted this morning about how yes, social media needs to infiltrate organizations at all levels, but having dedicated staff, for many companies, is essential in getting to there. Mostly as a response to @TDefren's post last week decrying "social media departments."

Or maybe I'm misunderstanding you, because after all, you did write in the post you've linked to
Not everyone will be an expert in every aspect of social media. Its too broad, and the current moves too swiftly. But you can have a shared understanding of why youre involved in social media and how youre going to evaluate your success, and then break the execution into morsels that can be assigned to team members.

Which I think isn't too far from my point. But I haven't had much coffee today. Yet.

On the other hand, I totally agree about needing a more comprehensive view of digital marketing, that is inclusive of but not exclusively social media. Email, display, search--they all still have a major role to play. Social and search are almost inextricably linked.

But leadership and dedicated internal teams do not a silo make. JMO.
.-= KatFrench´s last blog ..This is how we do it. YMMV. =-.

Oh, et tu Jay? I just posted this morning about how yes, social media needs to infiltrate organizations at all levels, but having dedicated staff, for many companies, is essential in getting to there. Mostly as a response to @TDefren's post last week decrying "social media departments."

Or maybe I'm misunderstanding you, because after all, you did write in the post you've linked to
Not everyone will be an expert in every aspect of social media. Its too broad, and the current moves too swiftly. But you can have a shared understanding of why youre involved in social media and how youre going to evaluate your success, and then break the execution into morsels that can be assigned to team members.

Which I think isn't too far from my point. But I haven't had much coffee today. Yet.

On the other hand, I totally agree about needing a more comprehensive view of digital marketing, that is inclusive of but not exclusively social media. Email, display, search--they all still have a major role to play. Social and search are almost inextricably linked.

But leadership and dedicated internal teams do not a silo make. JMO.
.-= KatFrench´s last blog ..This is how we do it. YMMV. =-.

Agencies shouldn't turn their back on digital marketing (by@jaybaer). http://bit.ly/hs6r9 RT @Schubert_B2B @BethHarte @GlassHalfFullPR

Search, email, social media, mobile, banners, analytics >>>>> arrows in a digital quiver >>>>> http://bit.ly/4rVmLM

Great advice,

Unfortunately a number of agency types are putting perfume on the PR pig and calling it social media.

I recently posted a blog about these "smores"...social media whores http://nosmokeandmirrors.wordpress.com/2009/10/10/... ...and I would value your thought leadership on how entrepreneurs can avoid falling victim to them.

Mark Allen Roberts
www.outbsolutions.com
.-= Mark Allen Roberts´s last blog ..Entrepreneur Best Practices: #15 Beware of “Smores”…Social Media Whores =-.

Agencies Don't Turn Your Back on Digital Marketing http://ow.ly/udWu

Nice post: Digital Marketing is More than Social Media http://bit.ly/26yPoO #sm #socialmedia

RT @jaybaer Agencies Don't Turn Your Back on Digital Marketing - http://bit.ly/hs6r9

Great advice,

Unfortunately a number of agency types are putting perfume on the PR pig and calling it social media.

I recently posted a blog about these "smores"...social media whores http://nosmokeandmirrors.wordpress.com/2009/10/10/... ...and I would value your thought leadership on how entrepreneurs can avoid falling victim to them.

Mark Allen Roberts
www.outbsolutions.com
.-= Mark Allen Roberts´s last blog ..Entrepreneur Best Practices: #15 Beware of “Smores”…Social Media Whores =-.

RT @jaybaer: Agencies, don't fall in love with social media to the exclusion of other digital marketing tactics. http://ow.ly/tVRf

Agencies Don't Turn Your Back on Digital Marketing | Integrated ... http://tinyurl.com/yfw9vuz

Agencies Don't Turn Your Back on Digital Marketing | Integrated ... http://bit.ly/XSWH3

Great post @jaybaer Social media doesn't stand alone, it is one part of the mix. http://ow.ly/u4oq

Agencies shouldn't turn their back on digital marketing (by@jaybaer). http://bit.ly/hs6r9 RT @BethHarte: RT @GlassHalfFullPR

Great tweet RT @jaybaer Social media is a side dish not an entree. Why agencies can't turn their back on digital marketing http://ow.ly/tVQd

I like to think we're ahead of the game (for now as you say) in that we're a marketing agency and we believe in integration of all facets of marketing. For us, the different types of marketing are all options available to us to drive successful campaigns, and they all need to be considered. The right mix depends on many factors related to both client goals and environmental/demographic conditions. Clearly we are pushing the social media and inbound marketing tactics now because they are hot and working well, but that never precludes a good old fashioned billboard or e-mail marketing campaign if either makes sense.

Why ignore other marketing tools just because there's a shiny, new toy out there? You add the new trick to your bag, not replace the old ones.

Per your tweet, if Social Media is a side dish, the Product/Service/Brand is the entree at the center of marketing. How you serve it will dictate your channels: if it's personalized service, SM for 1on1 connections; if fast food, it's mass marketing, and so on.

You just can't put all your eggs in one basket; it's a cliché because it's true.
.-= Davina K. Brewer´s last blog ..Just Say So: Disclosure, Transparency and Social Media =-.

I read your post and replaced the word "agency/agencies" with person/small group, as that is the reality of some businesses and non-profits where digital marketing efforts are handled by an individual or very small group of people within the organization. In some cases it is one of many responsibilities.

In a situation like that, efforts are integrated by their very nature. And the need to focus on areas (both in learning and effort) that "deliver more concrete ROI" is perhaps even more essential.

Social media is the blood of an organization's body (at least for a social business).

I think a lot of this comes down to semantics. (like most things) I consider the integrated approach to be the best way to meet marketing challenges. You can't address one thing then let the others wither and die. You need analytics, search, email, banners and copy. That stuff isn't going away (although I'm not sold on Banners at the moment).

Ignore digital at your own peril. It's the easiest and most effective way to monetize your content.
.-= Stuart Foster´s last blog ..Going the Extra Mile =-.

I like to think we're ahead of the game (for now as you say) in that we're a marketing agency and we believe in integration of all facets of marketing. For us, the different types of marketing are all options available to us to drive successful campaigns, and they all need to be considered. The right mix depends on many factors related to both client goals and environmental/demographic conditions. Clearly we are pushing the social media and inbound marketing tactics now because they are hot and working well, but that never precludes a good old fashioned billboard or e-mail marketing campaign if either makes sense.

Oh, et tu Jay? I just posted this morning about how yes, social media needs to infiltrate organizations at all levels, but having dedicated staff, for many companies, is essential in getting to there. Mostly as a response to @TDefren's post last week decrying "social media departments."

Or maybe I'm misunderstanding you, because after all, you did write in the post you've linked to
Not everyone will be an expert in every aspect of social media. It’s too broad, and the current moves too swiftly. But you can have a shared understanding of why you’re involved in social media and how you’re going to evaluate your success, and then break the execution into morsels that can be assigned to team members.

Which I think isn't too far from my point. But I haven't had much coffee today. Yet.

On the other hand, I totally agree about needing a more comprehensive view of digital marketing, that is inclusive of but not exclusively social media. Email, display, search--they all still have a major role to play. Social and search are almost inextricably linked.

But leadership and dedicated internal teams do not a silo make. JMO.
.-= KatFrench´s last blog ..This is how we do it. YMMV. =-.

Why ignore other marketing tools just because there's a shiny, new toy out there? You add the new trick to your bag, not replace the old ones.

Per your tweet, if Social Media is a side dish, the Product/Service/Brand is the entree at the center of marketing. How you serve it will dictate your channels: if it's personalized service, SM for 1on1 connections; if fast food, it's mass marketing, and so on.

You just can't put all your eggs in one basket; it's a cliché because it's true.
.-= Davina K. Brewer´s last blog ..Just Say So: Disclosure, Transparency and Social Media =-.

I read your post and replaced the word "agency/agencies" with person/small group, as that is the reality of some businesses and non-profits where digital marketing efforts are handled by an individual or very small group of people within the organization. In some cases it is one of many responsibilities.

In a situation like that, efforts are integrated by their very nature. And the need to focus on areas (both in learning and effort) that "deliver more concrete ROI" is perhaps even more essential.

Social media is the blood of an organization's body (at least for a social business).

I think a lot of this comes down to semantics. (like most things) I consider the integrated approach to be the best way to meet marketing challenges. You can't address one thing then let the others wither and die. You need analytics, search, email, banners and copy. That stuff isn't going away (although I'm not sold on Banners at the moment).

Ignore digital at your own peril. It's the easiest and most effective way to monetize your content.
.-= Stuart Foster´s last blog ..Going the Extra Mile =-.

Oh, et tu Jay? I just posted this morning about how yes, social media needs to infiltrate organizations at all levels, but having dedicated staff, for many companies, is essential in getting to there. Mostly as a response to @TDefren's post last week decrying "social media departments."

Or maybe I'm misunderstanding you, because after all, you did write in the post you've linked to
Not everyone will be an expert in every aspect of social media. It’s too broad, and the current moves too swiftly. But you can have a shared understanding of why you’re involved in social media and how you’re going to evaluate your success, and then break the execution into morsels that can be assigned to team members.

Which I think isn't too far from my point. But I haven't had much coffee today. Yet.

On the other hand, I totally agree about needing a more comprehensive view of digital marketing, that is inclusive of but not exclusively social media. Email, display, search--they all still have a major role to play. Social and search are almost inextricably linked.

But leadership and dedicated internal teams do not a silo make. JMO.
.-= KatFrench´s last blog ..This is how we do it. YMMV. =-.